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Business IQ
Take our quiz to help spot your online security gaps
As your tech and operations change, so do your risks online. Check your online security readiness with our free five-minute quiz.
Customer Experience“Most breaches involve human error”: Why people are key to your cyber security
Staying on top of internet security updates might be the last thing on your mind, but it’s important. More often, cyber criminals are exploiting weaknesses in your team’s decision making to gain access to your systems.
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Why you need to be flexible: The top 11 benefits employees want
People’s attitudes around flexible work are changing. To attract and retain skilled staff, it’s essential that your business adapts to meet these expectations.
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Latest Articles
Remote working is here to stay: Our checklist to update your setup
Nov 4th 2021-
Could third-party platforms help you reach new markets?
Sep 16th 2021
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TrendsTrends
Online shopping: A Q&A with Handsom on adapting their business to the new COVID-19 reality
Sam Rush is the co-founder of Aussie fashion label Handsom, based in Melbourne’s inner-north. In this Q&A, Sam shares how the brand is navigating a changing retail landscape in...
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Business IQBusiness IQ
Data security: 5 myths debunked
With more people working remotely all across the country during the pandemic, we’ve been inadvertently thrust into the middle of an evolving experiment. This period of transiti...
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TrendsTrends
Responding to COVID-19: How The Digital Picnic embraced new content marketing trends
Melbourne-based digital agency The Digital Picnic provides its readers with engaging blog posts and consistent social media content. When COVID-19 struck, the business’s online...
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Free report series: Help your business thrive in an evolving digital landscape.
The Telstra Business Intelligence reports equip you with insights and expert advice to help improve your digital marketing, customer experience, online security and tech adoption. Are you keeping up with the pace of change?
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Test your online health. Check how your website and online brand rates.
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TechTech
Tech evolution: how to scale a business in 3 different ways
The pace at which technology is developing has made staying up-to-date more accessible, affordable and easier than ever. Adopting digital tools to elevate your business could help streamline transactions and even give your customers a more memorable experience of your product or service.
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TechTech
Call spoofing: How scammers are using your phone number for fake calls
Fake calls are on the rise - and perpetrators are using old tricks in new ways. One popular tactic is “call spoofing”, where real phone numbers – sometimes even yours – are bei...
TechTechHow 5G could help grow and transform your business
In Telstra’s recent Business Intelligence survey, small and medium business owners were asked about the technologies they think will impact them in the future. ‘Cloud’ (28%) an...
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TechTech
Why and how to use the 3-2-1 strategy for data back-ups
Have you ever lost a digital file worth hours of work because of a program crashing or something going wrong with your computer? Or been a victim of ransomware, where hackers b...
TechTechProtecting your business with tech
When running a business, you should consider how you are protecting your assets – both physical and digital. There are tech solutions that can help keep your business secure.
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GrowthGrowth
How to start a startup
It's never easy starting your own business. Entrepreneur, Lisa Messenger, looks at the realities of a start up, and what you need to get started.
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GrowthGrowth
Tips on buying a small business
Keen to become your own boss and considering buying a small business rather than starting your own? We look at the top things to keep an eye out for. Planning on joining the tw...
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GrowthGrowth
Tips on financial stress management
Quitting doesn’t necessarily mean admitting defeat. Read more to find out how to manage financial stress better. Sometimes closing the doors and selling up is the right thing t...
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GrowthGrowth
Understanding how to scale a business
Plan for the future and make sure your business can adapt to change as we explain the importance of scalability Business models can be split in to two overarching categories: s...
GrowthGrowthHow to safe check a joint business venture
We explain the top 6 tips for ensuring a safe joint business venture. Read more and learn how to mae a strategic alliance work for you. In the business domain we hear a lot abo...
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ProductivityProductivity
Why you need to be flexible: The top 11 benefits employees want
People’s attitudes around flexible work are changing. To attract and retain skilled staff, it’s essential that your business adapts to meet these expectations.
ProductivityProductivityReport: Hybrid working linked to higher income for Australian businesses
A landmark report commissioned by Telstra has found that businesses who have adopted hybrid working have higher income, productivity and levels of innovation. If you’re stil...
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ProductivityProductivity
How-to: Three effective home office setup ideas
Apply our home office setup tips that help you stay as productive as ever while you work from home.
ProductivityProductivity5 work from home tips: habits for a healthy mind, body and business
Health and productivity are inextricably linked. So how can you ensure you’re setting yourself and your staff up with a successful work life balance while working from home?
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ProductivityProductivity
Make working from home work for you
Boost your home office by following some clever work from home guidelines, including a well-planned wardrobe, time-saving technology and some work-life balance.
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Business IQBusiness IQ
How to prepare your small business for a cyber security health check
Cyber security, or technology in general, may or may not be your jam but as a small business, ensuring your digital space is secure and knowing how to prevent cyber attacks for your and your customers’ sake is pretty important.
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Business IQBusiness IQ
Quick 5: Data back-ups explained
For all businesses, failing to back-up data can have drastic consequences. Here are five back-up essentials you need to know about. Backing up your data may seem a mundane tas...
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Business IQBusiness IQ
How-to: Leverage your customer data for business success
Data science is big news, with many consultants promising that big data holds the key to business success. Here’s how you can keep up, even if your budget is low. For busy smal...
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Business IQBusiness IQ
What is a VPN and do you need one?
If regular news of high-profile cyber-attacks across the world teaches us anything, it’s that every business, regardless of size, needs to take its security more seriously. T...
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Business IQBusiness IQ
How-to: Choose the right cloud model for you
Did you know 65 per cent of Australian organisations experienced a major disruption due to a cyber breach last year? It can be an ongoing challenge to maintain your business’s ...
More News
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Customer ExperienceCustomer Experience
4 ways to amplify your online shopping experience
With these simple changes, your business can revitalise its online checkout experience to meet and exceed your customers’ expectations so they keep coming back.
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Customer ExperienceCustomer Experience
Grow with video marketing for small businesses
It’s no secret that online video marketing is an excellent medium to deliver a marketing message. Whether your objective is brand awareness, product education or sales, nothing...
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Customer ExperienceCustomer Experience
Explainer: The payment methods in Australia that consumers want
New technology has been changing the payment types that consumers use to pay for goods and services for a while, but the physical limitations caused by COVID-19 have only accel...
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Business IQBusiness IQ
Learn how to securely manage customer data
Whether your business is the local gym or a high-end online retailer, it’s important to consider how you securely store your customer data. Gaining and retaining customer trust...
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TechTech
Tech evolution: how to scale a business in 3 different ways
The pace at which technology is developing has made staying up-to-date more accessible, affordable and easier than ever. Adopting digital tools to elevate your business could h...
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TrendsTrends
Conscious consumption: Even online, consumers choose to support local businesses
Consumer behaviours and attitudes shifted in many ways as COVID-19 enveloped our reality. But one sentiment has become clear: consumers want to support local businesses, even w...
