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  • About Smarter Business™

    Your business is your everything. It’s your purpose, your legacy, your driving force. It’s what gets you up in the morning and what keeps you up at night.

    Believe us, we get it. That’s why Smarter Business™ is here with the insight, inspiration and ideas you need to help you do what you do best – run your business.

    We’ve brought together a team of business and technology journalists, editors and influencers to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems, create opportunities and support you to thrive today and into the future.

    It’s all about keeping up with today’s constantly shifting tech so you can work smarter, get ahead of the competition, grow your business and, most importantly, keep your customers happy.

    Presenting practical tips and expert opinions, tech reviews and the inspirational stories of people who’ve done it, Smarter Business™ is dedicated to bringing you well-researched, high-quality information that digs deeper, looks further and works harder – so your business can too.

    Brought to you by Telstra.

    Our Featured Authors

    Alexandra Cain
    Business Journalist

    Alexandra Cain writes regularly for the small business sections of The Age, Sydney Morning Herald and Australian Financial Review

    Allison Tait
    Smarter Writer

    Allison Tait is a freelance writer, blogger and author

    Andrew Barnes
    Smarter Writer

    Andrew is President of ALPMA and Financial Controller of the Lantern Legal Group

    Andrew Colley
    Smarter Writer

    Andrew Colley has written about technology, business and media for over a decade - nine years on a national newspaper

    Andrew Penn
    CEO - Telstra

    Andrew Penn is the Chief Executive Officer of Telstra. With a senior executive career spanning more than 30 years, Penn became Telstra’s CEO in 2015 after serving as Chief Financial Officer and Group Executive International.

    Andy Sheats
    Smarter Writer

    Andy Sheats is passionate about online platforms and how they change the way organisations build customer relationships

    Angela Allan
    Technology Journalist

    Angela Allan is a music and lifestyle journalist with a special interest in technology and startup culture. Angela writes for Rolling Stone and the Star Weekly

    Anna Horan
    Culture Journalist

    Anna Horan is writer and editor based in Melbourne. She has written for Broadsheet, The Big Issue and Junkee Media, and is the former editor of TheVine.

    Anna Spargo-Ryan
    Digital Strategist & Award Winning Writer

    Anna Spargo-Ryan is a Melbourne digital strategist and award-winning writer.

    Anne Da Cunha
    Small Business Executive

    Anne Da Cunha is the Small Business Executive for Telstra. She is passionate about the Success of Australian Businesses and in developing ways that Telstra can partner with them, to ensure they get all the business and technology solutions they need to thrive and be the innovators of Australia.

    Anneli Knight
    Smarter Writer

    Anneli Knight is a journalist, writer and academic with a background in law and finance. She lives in Byron Bay

    Annette Kaitinis
    Co-founder and Director – Scoot Boots

    Annette Kaitinis is the co-founder and director of Scoot Boots, a Tasmanian company producing innovative removable horse boots that replace traditional iron shoes. Annette has a background as a practicing lawyer and barrister. Her strategic insight, honed from experience in the legal field, has brought business success with Scoot Boots. In 2018, Scoot Boots won the 2018 Telstra Australian Emerging and Energised Award. In October 2018, Scoot Boots won the Tasmanian E-commerce Export Award.

    Anthony Caruana
    Smarter Writer

    Anthony Caruana is an experienced writer and small business owner who is passionate about working smarter

    Barbara Warren
    Smarter Writer

    Barbara has worked with the Telstra Business Awards as the speech coach for nine years.

    Ben Angel

    Ben Angel is an author of three bestselling business and personal development books. He specialises in helping small business, entrepreneurs and companies become more appealing to the media and their customers

    Ben Birchall
    Industry Expert

    Ben Birchall is a writer, broadcaster and content specialist

    Ben Keenan
    Industry Expert

    Ben Keenan is an integrated copywriter and creative director. He can be found talking, writing and teaching at

    Ben Yi
    Industry Expert

    Ben Yi is the Business Development Manager at muru-D, the startup accelerator backed by Telstra. Ben is known as a Pricing and analytics Expert

    Benedict Brook
    Smarter Writer

    Benedict Brook is a journalist and communications consultant with two decades' experience working in Australia and the UK

    Betsan Jones
    Technology Journalist

    Betsan Jones is a freelance lifestyle and tech journalist with experience across a number of international publications

    Bill Lang
    Executive Director of Small Business Australia

    Bill Lang is the Executive Director of Small Business Australia. He is a business educator, coach and advisor. He has co-founded several technology, training and marketing services businesses that operate globally.

    Branko Miletic
    Technology Journalist

    Branko Miletic is a journalist with 15 years experience specialising in IT and general business issues

    Brendan Donohoe
    Smarter Writer

    Brendan Donohoe is a seasoned ICT executive with a career spanning 25 years in the industry. He is Executive Director of Solution Sales, Telstra Business

    Cameron Cooper
    Business Journalist

    Cameron Cooper is an experienced business journalist from Brisbane, Australia, and chief writer for Coopermedia.

    Carey Swan
    Smarter Writer

    Carey Swan is a writer and sub-editor with an interest in popular culture and stories people tell. Her industry experience spans more than 25 years

    Carl Naessens
    Smarter Writer

    Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

    Carl Spurling
    Smarter Writer

    Carl Spurling is the CEO of Proquo, a start-up joint venture between NAB and Telstra.

    Carolina Arcos
    Industry Expert

    Carolina Valdes Arcos is a digital enthusiast that enjoys helping businesses achieve their online presence goals

    Claire Connelly
    Business and Finance Journalist

    Claire Connelly is an award-winning freelance journalist. She writes for publications including the AFR, The Age, ABC, SBS and Junkee.

    Daniella Doughan
    Business and Finance Journalist

    Daniella Doughan is a business and finance journalist from Sydney, Australia.

    Danny Corvini
    Smarter Writer

    Danny Corvini is a contributor to Smarter Business™ and he brings a focus on property and culture

    Darren Pauli
    Smarter Writer

    Darren is an information security reporter with more than a decade's experience in the beat. He came to Telstra's cyber security unit after serving as an infosec correspondent for various tech-focused publications

    David Binning
    Smarter Writer

    David Binning is a media advisor and journalist with more than 20 years’ experience covering the digital and innovation sectors in Australia and throughout the world.

    David Wilson
    Smarter Writer

    David is a business and tech specialist whose experience in journalism spans two decades. His stories have run everywhere from the South China Morning Post to Slate and the New York Times. In his spare time, he does charity work and weight training and hangs out with domestic cats.

    Deborah Tarrant
    Business Journalist

    Deborah Tarrant is a Sydney-based business writer who specialises in the nexus where people meet business

    Diane Bosdorf
    Education Journalist

    Diane Bosdorf has worked as an editor in education with the Victorian State Government and in the VET sector

    Drew Hendricks
    Smarter Writer

    Drew Hendricks covers technology and entrepreneur motivation for and Inc. Magazine

    Drew Turney
    Technology Journalist

    Drew Turney writes about technology, science, film, books, pop culture and the crossroads between any or all of them

    Effie Zahos
    Smarter Writer

    Effie Zahos is editor of Money magazine and has over 22 years' experience in the finance industry.

    Ella Mumby
    Technology Journalist

    Ella Mumby is a digital, social and lifestyle writer

    Elysia Raphael
    Industry Expert

    Elysia Raphael is a Melbourne-based social media marketer, who thinks in hashtags and sees the world clearly through Instagram's many filters

    Emily Brayshaw
    Smarter Writer

    Emily Brayshaw was a tech journo for 9 years before working at a big four consulting firm. She's been with SMARTER since 2009.

    Ennis Cehic
    Industry Expert

    Ennis Cehic is a writer and creative interested in branding, culture and the digital impact on society

    Fiona Heseltine
    Smarter Writer

    Fiona leads a portfolio career in building brands and high-performing teams. At Happiness Concierge, she specialises in personal brand, building confidence and overcoming imposter syndrome.

    George Groves
    Technology Journalist

    George Groves is a writer interested in all forms of technology, creativity and digital trends

    Glen Carlson

    Glen Carlson is an award winning entrepreneur, speaker and co-founder of Key Person of Influence, Australia's ninth fastest growing company in 2014

    Hannah Jones

    Hannah Jones is a writer interested in lifestyle and business trends

    Harley Dale
    Industry Expert

    Dr. Harley Dale is a career economist with 25 years experience spanning teaching, consultancy and banking

    Harry Lowes
    Smarter Writer

    Harry Lowes is the general manager of digital marketing at Telstra Business

    Iain Ferguson
    Business and Technology Journalist

    Iain is a freelance writer and editor with extensive experience in journalism and corporate communications.

    Jaime McIlwraith
    Smarter Writer

    Jamie McIlwraith is a gardening-mad, motorcycle-riding writer and blogger with an interest in small business

    James Adonis
    Smarter Writer

    James Adonis is a columnist for The Age and has written three books on business leadership. He is the co-founder of Team Leaders, a company dedicated to developing the best front-line managers

    James Greaney
    Industry Expert

    James Greaney is a planning and analytics specialist working in the advertising industry.

    Jason Cunningham

    Jason Cunningham is a finance whiz, speaker and media personality that can be heard on SEN1116 and The Living Room on Channel 10

    Jeff Haden
    Business Journalist

    Jeff Haden is a bestselling ghostwriter, speaker, Inc. Magazine contributing editor, and LinkedIn Influencer

    Jenna Hanson
    Business and Technology Journalist

    Jenna Hanson covers business news and technology for Smarter Business™

    Jenneth Orantia
    Smarter Writer

    Jenneth Orantia is a journalist who has been reporting on tech developments and trends for the last decade

    Jessica Rowe
    Culture Journalist

    Jessica Rowe is a Melbourne-based writer with a passion for not-for-profits, the digital world and making a difference

    Jillian Lewis
    Smarter Writer

    Jillian Lewis is a writer and editor living in Sydney, Australia.

    John Ball
    Country Manager of Google Customer Solutions AUNZ

    John Ball is Country Manager of Google Customer Solutions AUNZ, with over 30 years of experience in information technology and online digital marketing.

    John Dee
    Smarter Writer

    Jon Dee is founder of PlanetArk and DoSomething and author of 'EnergyCut'

    Jonathan Crossfield
    Business and Technology Journalist

    Jonathan is an award-winning journalist, blogger, writer and editor, locked in a daily fight for the keyboard with two very impatient cats.

    Julie Mathers
    Smarter Writer

    Julie Mathers is the founder of Flora & Fauna, an online store specialising in vegan and eco-friendly products and 2018 Telstra New South Wales Small and Succeeding Business Award winner. With over 25 years’ experience in retail, Julie took her expertise and passion into her own business. As an entrepreneur looking for the next big thing, and with a passion for the environment, Julie saw how things could be done differently. The result is Flora & Fauna.

    Kate Hennessy
    Smarter Writer

    Kate Hennessy is a freelance journalist who has been writing about technology, small business, sustainability and corporate social responsibility for over a decade

    Kate Save

    Kate Save is the CEO and Co-Founder of Be Fit Food, a weight loss program that helps people reset their metabolism for long-term health. Be Fit Food won 2018 Victorian Business of the Year and the Small & Succeeding Award.

    Katie McMurray
    Smarter Writer

    Katie McMurray is a content editor for Smarter Business™

    Kevin Dolan
    Technology Journalist

    Kevin Dolan is a writer who specialises in technology, advertising and communications

    Krishan Sharma
    Technology Journalist

    Krishan Sharma is a freelance journalist who writes for various consumer tech and business IT publications

    Lachlan Colquhoun
    Technology Journalist

    Lachlan Colquhoun has had a 30 year career in the media, working for some of the world's best known mastheads both in Australia and overseas

    Leanne Clancey
    Food Journalist

    Leanne Clancey is a freelance food and travel writer based in Melbourne. She contributes regularly to a range of publications including Fairfax Good Food, Broadsheet Media and SBS Feast magazine

    Leda Nissan
    Smarter Writer

    Leda Nissan is a news writer with a lifestyle and small business focus

    Leon Gettler
    Business Journalist

    Leon Gettler is an independent journalist, author and public speaker

    Lisa Messenger

    Lisa Messenger is the CEO of The Messenger Group and founder and editor-in-chief of The Collective. She has authored and co-authored over a dozen books and become an authority in the start-up scene

    Luke Hopewell
    Senior Specialist Writer - Telstra

    Luke Hopewell is an editor, tech expert and Senior Specialist Writer at Telstra Exchange.

    Lynda Dugdale
    Smarter Writer

    Lynda Dugdale is deputy editor of INTHEBLACK and has over two decades of journalism experience

    Mark Chipperfield
    Smarter Writer

    Mark Chipperfield has been a journalist for 30 years, writing about everything from business to craft beer and travel

    Matt Holden
    Smarter Writer

    Matt Holden is the editor of The Age Good Cafe Guide

    Matt Rose

    Matt Rose is a creative technologist and Co-Founder of Sipple, the app that lets you savour every drop of wine.

    Matthew Wilson
    Co-founder – Penten

    Matthew Wilson is a cyber security specialist and co-founder of Penten. The Canberra company has grown to become a cyber security stalwart, winning the 2018 Telstra Australian Business of the Year and the 2018 Telstra Australian Medium & Making Waves Award.

    Michael Baker
    Smarter Writer

    Michael Baker is a retail consultant and vice-chair of the ICSC's Asia-Pacific Research Council

    Michelle Legge
    Business Journalist

    Michelle Legge is the Smarter Business™ Digital Editor. She's the former editor of by Qantas and contributes regularly to small business, social media and lifestyle publications

    Michelle McQuaid
    Smarter Writer

    Michelle McQuaid is a business productivity coach and author. She contributes regularly to The Huffington Post and Psychology Today

    Mike Doman
    Technology Journalist

    Mike Doman is a technology, lifestyle, industrial and education writer

    Morris Kaplan
    Smarter Writer

    Morris Kaplan is a former finance and venture capitalist who writes for entrepreneurs and professional services firms

    Naomi Simson
    Smarter Writer

    Naomi Simson is a successful, businessperson, blogger, entrepreneur and founder of RedBalloon.

    Nathanael Peacock
    Technology Journalist

    Nathanael Peacock is a tech, digital and entertainment writer

    Nick Bolton
    Smarter Writer

    Nick Bolton is a strategist, producer and director, producing corporate and online video, film and theatre

    Nina Hendy
    Smarter Writer

    Nina Hendy is an Australian business journalist writing about marketing, entrepreneurs, startups, money and finance

    Nina Terrey
    Smarter Writer

    Nina Terrey is global partner at ThinkPlace, a global strategic design consultancy specialising in designing for the public good and thrives on work that tackles complex problems.

    Paul Liascos
    Managing Director (APAC) of Spotzer

    Paul Liascos is the Managing Director (APAC) of Spotzer, a leading global company that provides digital marketing services to businesses of all sizes.

    Paul Tyler
    Smarter Writer

    Paul Tyler was appointed as the Group Managing Director of Telstra Business in December 2016. An engineer by training, Paul has degrees from the University of New South Wales and an MBA from University College Dublin.

    Penny Locaso

    Penny Locaso has brought her passion for profit with purpose and wellbeing to the fore and founded BKindred

    Rima Edwards
    Smarter Writer

    Rima Edwards spent 15 years working as television editor for networks in Australia and overseas, before making a sea change to the South Coast of NSW. She now produces documentaries and branded video

    Ross Greenwood
    Smarter Writer

    Ross Greenwood is the Nine Network's business and finance editor and hosts Money News on 2GB

    Rowan Dean
    Smarter Writer

    Rowan Dean is an award-winning creative director, social media commentator and advertising guru

    Ryan Bonnici
    Industry Expert

    Ryan Bonnici is the Marketing Director (APAC) for HubSpot

    Sara Howard
    Smarter Writer

    As a business owner and writer, Sara Howard has first-hand experience in marketing, cash flow management and technology

    Sholto Macpherson
    Smarter Writer

    Sholto Macpherson builds business models and tech stacks for cloud accounting practices on

    Simon Sharwood
    Technology Journalist

    Simon Sharwood has written about technology since the early 1980s and still isn't bored

    Siobhan Coleman
    Finance Journalist

    Siobhan Coleman is a financial, marketing and lifestyle writer

    Smarter For or Against
    Smarter Writer

    Every month, Smarter brings you two different sides of a topical business issue. Our selected writers go head-to-head in our debate so you can decide for yourself who comes out on top .

    Smarter Staff
    Smarter Writer

    This article has been written by the Smarter Business™ Staff Writers

    Smarter Writer
    Smarter Team

    A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

    Steve Lopez
    Culture Journalist

    Steve Lopez is an experienced writer in culture, social issues and fashion

    Stuart Ridley
    Business and Technology Journalist

    Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

    Sue Williams
    Smarter Writer

    Sue Williams is a journalist and best-selling author who has been writing on business trends and techniques for the past 20 years

    Sylvia Pennington
    Business Journalist

    Sylvia Pennington writes regularly on business and technology for the Sydney Morning Herald and The Age

    Teena Wooldridge
    Smarter Writer

    Teena Wooldridge is the general manager of business CRM at Telstra.

    Telstra Exchange
    Telstra Exchange Writer

    Telstra Exchange is home for the latest technology news from Telstra, as well as advice, announcements, and stories from our people and partners.

    Tiffany Loh
    Smarter Writer

    Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

    Tim Dawson
    Industry Expert

    Tim Dawson is an Experience Design Lead who has worked on strategic projects for major Australian and international brands

    Tim Otton
    Smarter Writer

    Tim Otton is Telstra's General Manager of Cloud Strategy and Platforms, he is an expert in cloud, communications and analtics

    Tina Wild
    Smarter Writer

    Tina Wild is a freelance writer specialising in health, personal development, small business marketing and not for profit projects

    Tomer Garzberg

    Tomer Garzberg is the Managing Director of and Growth Hacker at, with over 12 years content and digital marketing experience

    Tommy McCubbin
    Industry Expert

    Tommy McCubbin is an advertising veteran, creative director and creator of

    Tony Chilvers
    Industry Expert

    Tony Chilvers is a marketing and communications specialist with experience in multiple industries in South Africa and Australia

    Trent Innes
    Smarter Writer

    Trent Innes is the Managing Director of Xero Australia and has more than 17 years of experience growing and managing major businesses in the accounting and IT industries.

    Valerie Khoo
    Smarter Writer

    Valerie Khoo is a journalist, keynote speaker and author of 'Power Stories'. A mentor to business owners and startups, she is also national director of the Australian Writers' Centre

    Yvette Chegwidden
    Smarter Writer

    Yvette is a Content marketing specialist based in Sydney.

    Zilla Efrat
    Business Journalist

    Zilla Efrat is a freelance journalist who has spent the past 25 years writing on all facets of business and finance for print and online publications, and has been editor of Company Director, AB+F and Super Review

    Zoe Efron

    Zoe Efron is a writer and designer who specialises in youth media and interactive marketing