Welcome to Telstra Business Intelligence.Find out how technology is shaping customer expectations and what it takes to succeed online.
The digital landscape is evolving rapidly, shifting the way customers interact with businesses online. Are you keeping up with the pace of change?
Our series of free insights reports is here to help. With independent research, advice from leading experts and case studies about real businesses just like yours, Telstra Business Intelligence aims to arm you with the knowledge and resources your business needs to thrive online.
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“A website is a really important part of our journey. Being a smaller business, it was an efficient way for us to tell the story of who we are and the different layers of our business.”
Stone & Wood Brewing Company
“[Marketing] is no longer only about showing an ad. It can be showing interesting content, a video, or something to help build a community. It really can change that customer relationship.”
“Look at what’s going to make the difference. Get started with what will pay dividends in the short-term, then start rolling out the strategy over time.”
Big Change Agency
“If small businesses are not using the digital marketing tools that are out there and available to drive traffic to their websites, they’re potentially missing out on so many customers finding them.”
Spell and the Gypsy Collective
“The question I have to ask any small business customer is, ‘Can you afford to not be online if everyone is searching there?’”
“Most of our methodology is around educating, because if people love what we’re teaching and what we’re doing, they’re going to want more.”
“What we’re seeing is that [customer connection] goes beyond the traditional view of customer service, to a real understanding of a customer in the most personalised way.”
“[Small businesses] need to start to think about how do they take a customer on a journey? – they have to nurture their customers digitally.”
“Every consumer issue is always answered directly … That personal touch is really important. We'll follow through until a customer is completely satisfied.”
“Our business grew dramatically after automating logistics and fulfilment equipment – orders are shipped faster and without human error.”
“What's high priority for our clients is finding ways they can better fulfil what they're delivering to their customers, and beat their competitors in that way.”
“AI [Artificial Intelligence] is going to change pretty much everything, so if you resist it because you don’t understand it, you’re a failure waiting to happen.”