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Closing the gap between what customers want and what businesses offer. Discover the latest Digital Marketing insights for business.

Welcome to Telstra Business Intelligence 2020 – a series of insight reports exploring how digital technology is changing the way Australians engage with small and medium-sized businesses (SMBs), and how those businesses can take advantage of opportunities this is creating.

And now, with the disruption of COVID-19, we’re seeing the accelerated adoption of digital technologies that are helping businesses maintain continuity in an increasingly online world.

Based on extensive research with consumers, small and medium-sized businesses and industry experts, our reports aim to arm you with the knowledge and resources needed to keep up with the pace of progress in consumer expectations and behaviours.

Report one, on Digital Marketing, looks at how using the right digital tools can help you find new customers (and help them find you). Download your free report today.

What's inside report one.

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Meet our Digital Marketing experts.

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“There are some simple steps Aussie businesses can take on Google to boost their online presence.”

John Ball - Google

“Whether it’s a website, social media or, even better, both, an online presence is an asset to get discovered by customers.”

Melinda Petrunoff - Facebook

“Search can have the most profound impact when customers are looking for businesses.”

Paul Korber - Microsoft Advertising

“The vast majority of people research a business online before visiting or making a purchase.”

Paul Liascos - Spotzer

Discover customers’ needs to meet their expectations.

Telstra Business Intelligence 2020.

Get independent analysis on the latest customer trends affecting your business’ future, from search engine strategy and social media marketing, to managing reviews online.

To access the Digital Marketing report, the first in our Telstra Business Intelligence 2020 series, simply complete your details.