You know the difference a good digital customer experience can make – but are you delivering it online?Customer Experience insights and advice.
Most consumers now prefer a digital customer experience that involves engaging with small and medium businesses online.* Once you’ve transitioned online, it’s crucial that you give your customers the best impression of your business. You can do this by designing and implementing an effective customer journey mapping strategy that will help you understand how your customers behave and what they expect as well as how to boost your digital presence to meet their expectations.
Our latest report on Customer Experience, the second in our Telstra Business Intelligence 2020 series, uncovers gaps between what consumers expect and what SMBs think consumers want when it comes to interacting with SMBs through a digital customer experience.
With insights gleaned from over 2,000 interviews with consumers and business owners and advice from a range of experts, we hope this insight report arms your business with the tools to help you succeed.
Access your free report now.
Advice from some of Australia’s leading cyber experts.
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“Small businesses can be at risk due to having disparate solutions that aren’t integrated. Increasing complexity and fragmented solutions provide cracks that can enable security breaches more easily.”
"Every online business or platform collects sensitive customer data."
“People are often the weakest link in an organisation’s cyber security. Active and continuous training on threats and risks should be undertaken inside organisations.”
“Businesses need to embrace the idea of being proactive with their cyber security measures and controls so that they can identify and prevent cyber attacks or data breaches before they happen.”
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