Customer Experience

Tips to save your business from getting a bad reputation

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Murky waters exist in every industry, but some get a worse rap than others. Here’s how you can throw your business a lifeline and prove to your customers you're worth their trust.

Ask the person sitting next to you which professions they think are the most trustworthy, and they’ll probably mention doctors, nurses, other emergency workers, or teachers. Ask them which professions they least trust, and they’ll most likely include politicians, lawyers and door-to-door sales people. 

It’s no surprise lower-regarded professions often attempt to align themselves with more caring ones through charitable deeds. Real estate agents and law firms are obvious examples with their logos and mottos emblazoned on sporting club uniforms. 

So what can you do if you work in an industry that struggles with poor industry image in an untrusted profession, or a boom industry with high churn and a big reputation problem? Personal training, security provision, auto industries, and even financial businesses can be prey. Try to work the problem from inside rather than buying another industry’s reputation.

shady silhouette men shaking hands

Ask yourself the following questions:

  1. What if your marketing and business story were based on real contributions: to your clients, to your industry, or beyond?
  2. What if you instilled your business with the same values as the caring professions?

Here are some tips to help you reconnect with your inner lifesaver:

1. Ask clients what concerns they have when working with people in your industry. Write a blog or newsletter article to show you understand and how the industry could change these perceptions.

2. Take a stand for the values that matter to you and your business. Make it known to among industry associations and your own networks.

3. Align yourself with the others in your industry who are doing a great job, whether officially or unofficially. Collaborations can help you both achieve more.

4. Ask your clients what they most value about the services your business provides. The things they value should be clearly stated in your any marketing material. This will help you stand out from the competition.

Back to your roots

So, sit down quietly and think back to where it all began. Think about what sparked the choice to go into business. What was your unique contribution going to be? Find that spark and put it back into your service and marketing. If you can show as much care and concern for your clients as a lifesaver does for swimmers, you’ll generate dignity for your industry as well as your own business. 

Man filming a video
Trends
3 businesses that are winning with video

Video technology has helped a lot of businesses deliver their services – and remain operational – throughout COVID-19. And for many, adopting this technology is not a Band-Aid ...

Man viewing furniture using augmented reality technology
Tech
Tech
Tech evolution: 3 ways to elevate your business

The pace at which technology is developing has made staying up-to-date more accessible, affordable and easier than ever. Adopting digital tools for your business could help str...

Man delivering packages
Trends
Conscious consumption: Even online, consumers choose local

Consumer behaviours and attitudes shifted in many ways as COVID-19 enveloped our reality. But one sentiment has become clear: consumers want to support local businesses, even w...

Woman practices yoga at home
Productivity
Productivity
Working from home: Habits for a healthy mind, body and business

Health and productivity are inextricably linked. So how can you ensure you’re setting yourself and your staff up for success while working from home?