Build rapport with video conferencing
The first decision every buyer makes is a simple one: “Do I want to do business with this person?” The key word in that sentence is “person.”
Ultimately business is conducted not between companies but between people. People want to do business with people they respect, trust and like.
The best way to create and build that relationship is face-to-face; but for most small businesses meeting every lead and prospect in person is impractical and cost-prohibitive.
That’s why a video conferencing service can be so effective.
While you aren’t meeting in person, you are face-to-face – which means you can make eye contact, use body language to your advantage, read the nonverbal behaviors of your potential customers to better tailor your message and your conversation.
You get many of the advantages without the time, cost and inconvenience.
So if you’re the kind of person who knows that if they’re in the room they can make the sale, video conferencing can help you get in a lot more rooms – and face-to-face with a lot more potential clients.
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Maybe you used the “direct question” close, saying, “It looks like we’ve covered everything. Shall we move forward on this?” And maybe the customer said, “Yes.”
That’s great – but the deal isn’t closed yet.
Without a signed contract, a “yes” is really just a “maybe.” No sale is closed until the commitment is in writing. And that’s a problem, because a lot of things can happen – few of them good – between the day a customer says yes and the day the contract is actually signed.
So why wait? Get the signature on the spot.
Digital transaction management services like DocuSign let you securely manage, send, and sign contracts and other important documents. Upload your document, add the names and email addresses of the people who need to sign, and send it to your recipients.
Within seconds, your customers can review and sign –they can even do so while you’re still in the video conference, which makes it incredibly easy to answer questions, revise terms, ease concerns and overcome issues… and seal the deal that much faster.
Online tools won’t turn a poor salesperson into a revenue-generating superstar, but they can help you leverage your skills, engage with more potential customers, build stronger professional relationships… and make it much easier to seal the deal.
And that’s something every small business owner needs.
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