Update your "about me" section
This goes beyond making sure your contact information, address, and phone numbers are filled in.
Think about what could be a deciding factor for a potential restaurant patron, users will search for phrases like “restaurants near me”, “restaurants in Surry Hills my friends like”, or “casual vegetarian restaurants for groups”, so when Facebook reminds you to fill out details such as hours, cuisine, attire, payment options, price range, this is them collecting data for Graph Search.
Our advice to you is to go beyond Facebook’s prompts, in your description use keywords to tell your customers about your signature dish, the dining style, your great wine selection and that you have plenty of large booths great for big groups.
Claim your places listing
If your business has a physical presence and a Facebook page, but doesn’t have a places profile, claim your place listing now.
If you multiple locations, you might want to consider creating location and local place pages for each of the addresses to make sure the specific location appears as a result.
Businesses that have more Facebook check-ins will show higher in search results so it’s a good idea to put a sign up in your store and on marketing collateral to encourage customers to do so, which leads onto our next point.
Encourage customer activity
The more your business’ name is out there, the more you’re likely to be known. If your business has a physical location, put up a sign that encourages people to check in. If your business distributes any marketing collateral, encourage your customers to share photos or videos of their experience, or to leave a review on your page.
While Instagram uploads and comments and the newly introduced Facebook hashtags are yet to be accounted for in the Graph Search algorithm, we have no doubt Facebook are working on ways to incorporate the data as soon as they can.
Increase page management and engagement
The more “likes” your page has and the more people comment on and engage with your posts, the more likely you are to show up in Facebook search results.
Mix up your updates with questions, photos and promote discounts and special offers on your page to encourage conversation. Monitor your posts carefully and reply to both positive and negative, because those who walk away with negative experiences will make it their job to share with their friends.
If you want to increase your page's “likes” to help increase your Facebook SEO, a simple way to do it is by running a Facebook competition.