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    Becoming social: Which platforms should you invest in?

    Zoe Efron
    Journalist

    Zoe Efron is a writer and designer who specialises in youth media and interactive marketing

    Zoe Efron
    Journalist

    Zoe Efron is a writer and designer who specialises in youth media and interactive marketing

    Social media can be one of the most effective places to market your business, but with so many different sites out there, how can you know where to start?

    hashtag made out of light installation

    Each social media platform attracts a different type of audience, but the key to being effective on social media is to make sure you’re reaching the right one. To find out where to start in the lucrative social landscape, first find out where to find your potential customers.

    To help get you started on your sojourn into social, we’ve put together an infographic with the key things you need to know. 

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