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Customer Experience

Design online: Making big branding affordable

Jessica Rowe
Culture Journalist

Jessica Rowe is a Melbourne-based writer with a passion for not-for-profits, the digital world and making a difference

Jessica Rowe
Culture Journalist

Jessica Rowe is a Melbourne-based writer with a passion for not-for-profits, the digital world and making a difference

You don’t need a million dollar budget to get the best logo. Start-ups and small businesses now have access to world-class designers thanks to dedicated online marketplaces.

It doesn’t matter how big or small your business is, it needs an identity – a personality. It tells your customers who you are, what you do and helps them identify you in a market that’s saturated with products and messages. But when budgets are small, how do you find a brilliant designer that doesn’t cost the world? Put simply – on the internet.

99designs is leading the way in how we connect with great graphic designers. The company’s digital services has transformed the brand marketing process.

Most famous for pioneering the “design contest”, a competition where a dozen designers compete to offer you the best design, 99designs prides itself on variety with a quick turnaround.

An office desk with flowers, a note pad, cup of tea and computer

A global marketplace

Today we live in a global marketplace. The internet has removed the need to find talent within your local area and opened opportunities for businesses to explore options for freelance workers from all over the world. Facilitating these connections is what’s made 99designs so successful.

Jason Sew Hoy, Chief Growth Officer of 99designs, believes the power of the internet has not only enabled design, and brand advertising, to be much more accessible to a global audience, but allowed businesses without big budgets affordable and easily accessible logos and branding they love.

“You don’t need to be restricted to the graphic designer within your suburb anymore.”

“Through 99designs we can basically help people run a design contest and find the designer somewhere in the world that can produce the best logo for their business,” he says.

Small businesses with big ideas

Companies like 99designs offer small businesses access to unrestricted creativity for prices that won’t set you back a fortune. And with a global stock of talent, businesses are able to source out the cream of the crop.

The global marketplace opens up opportunities for small businesses to compete in new markets and realise growth opportunities. But new markets often mean more competition, and your brand needs to capture potential clients and reflect your company’s personality.

A clear design brief, or at best ideas that reflect your business, is the first step to your brand identity. 99designs “prompt[s] people to write in their business name, select colours that they might already have in mind for their brand and describe who their target customer is,” says Jason.

Quality and quantity

Cutting down on cost doesn’t necessarily mean sacrificing on quality. With the idea of the company coming organically from hand-picked designers, 99desings ensures that its talent community is always at the heart of its operation. “We’re here to basically create opportunities for the one million talented designers we have on our platform,” says Jason.

So confident are they with their talent pool, they offer a 100 percent money back guarantee if dissatisfied. The opportunities for business’ looking to rebrand has never been so attractive.

Four tips for a successful online design strategy    
  1. Make the most of the worldwide workforce. A global marketplace eliminates postcode restrictions and gives you instant access to the best of the best within the industry
  2. Big branding doesn’t need to cost big bucks. Crowd sourcing talent allows for unrestricted creativity for competitive prices
  3. Competitive price doesn’t mean compromising on quality. Having access to a variety of options can mean you’re more likely to find a design, and designer, that suits your needs and your budget    
  4. Become your own designer. Tools like Canva make using design-software a breeze. Imagine it like a simplified InDesign – it’s not quite as powerful, but its range of templates and what-you-see-is-what-you-get (WYSIWYG) interface make it a fantastic option for small businesses on a budget    
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*Originally published on July 13th 2015. Updated August 14th 2019.

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