The digital landscape has changed how we search, sell and shop – forever. From global giants to independent boutiques, brands and retailers are finding new ways to connect with an online consumer base hungry for interaction, content, peer review, and brand personality.
In the shift to digital, it’s social media that now connects the dots between brand and customer, delivering agile opportunities to sell to a consumer-base immune to traditional marketing efforts.
In Part 1 of our guide to social selling, we looked at how a social sales strategy can increase customer retention, drive sales, nurture leads and build advocacy. I
n Part 2, we outline the five key steps businesses can take to implement a social selling program within their own marketing and sales plans.
Social selling unlocks the power of social media
to build brands and drive sales. Discover how your business can benefit with your free copy of Social Selling - Five Steps to Social Selling Success, Part 2.