Online Business
If you have the right online business ideas, then the internet is bursting with opportunities just waiting for you. Find out how to start an online business and learn about the technologies that can help you knock it out of the digital park.
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Customer ExperienceCustomer Experience
The new .au direct domain is here: Why you need to register yours now
auDA, the administrator of Australia’s .au top level domain, recently announced that Australian internet users can now register for .au direct domain names. This presents an op...
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Customer ExperienceCustomer Experience
Shipping and delivery fundamentals: Managing shipping times and supply chain
Not so long ago, online shoppers were happy to wait 10 days to have a package delivered. But the level of service expected from businesses when it comes to delivery speed and c...
Shipping and delivery fundamentals: How to create and communicate a returns policy
2022 research by ShipStation and Inside Retail found that 57% of shoppers pay close attention to an online retailer’s returns policy before purchasing from them for the first time. If you’re running an online business, it’s important to put thought into your refunds and returns policy. In this four-part series, we’re looking at the ways you can mee...
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Customer ExperienceCustomer Experience
Selling online: how to improve delivery in 3 different ways
Even as COVID-19 restrictions ease, many consumers still prefer ordering online instead of in store. But are you delivering when it comes to delivery?
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Customer ExperienceCustomer Experience
Bridging the gap: How regional businesses are thriving online
As society becomes more digitally connected, many regional businesses are thriving online thanks to technology.
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Customer ExperienceCustomer Experience
Online Christmas Shopping: 5 ways to prepare your business
Despite COVID-19 restrictions easing, many people might still prefer to shop online Christmas sales instead of in-store this year. Is your business ready to meet the demands of...
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Customer ExperienceCustomer Experience
4 ways to amplify your online shopping experience
With these simple changes, your business can revitalise its online checkout experience to meet and exceed your customers’ expectations so they keep coming back.
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Customer ExperienceCustomer Experience
How to find out if your website shows up in search results
In this step-by-step guide, discover how to figure out if your website isn’t showing up in search engine results - and how to fix it so your business is seen where it matters m...
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Customer ExperienceCustomer Experience
Shipping and delivery fundamentals: How to choose a shipping cost method
If you’re selling a product online, shipping and delivery (and the communications around these things) are a crucial part of a customer’s experience of your business. In this f...
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Customer ExperienceCustomer Experience
5 things customers expect from your business online
Do you know which online features customers think are important when dealing with businesses online? Research shows that you may be underestimating these five things.
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Customer ExperienceCustomer Experience
Your business website essentials
Is your website up to date with the latest digital marketing trends? Learn the top website essentials your business must have with Smarter Business.
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Customer ExperienceCustomer Experience
Creating a small business website
Explore the top techniques for website building for your business making and optimising your business website, from choosing the right template to how to embrace website optimi...
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Customer ExperienceCustomer Experience
Is a poor website impacting your business?
Many small businesses in Australia have websites that could be doing them more harm than good. Here are the top things to consider to avoid negative impact. Running a small b...
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Customer ExperienceCustomer Experience
Four ways to prepare your business for e-commerce sales
Customers love finding bargains online – no surprises there. But in recent years, digital sales events such as Click Frenzy, Black Friday and Cyber Monday have had a real impac...
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Customer ExperienceCustomer Experience
A Q&A on SEO for Websites
How easily can your business be found through Google? Get three essential SEO tips from ELK’s Nelly Phelan with Telstra Smarter Business. ELK is an Australian fashion company b...
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Customer ExperienceCustomer Experience
The Success of Online Business
Little Big Company started in a garage in 2011 and now has a large warehouse, showroom and six staff. Read this success story on Telstra Smarter Business. Louisa Line can remem...
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Customer ExperienceCustomer Experience
Social media marketing: Can your business be more socially active?
79 per cent of Australians use social media, with 59 per cent logging in five times a day or more (Sensis*). Yet many small businesses are unsure how to use social media effect...
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Customer ExperienceCustomer Experience
What do shoppers want from online stores?
We asked two experts, VinoMofo CEO and co-founder Andre Eikmeier and Booktopia founder Tony Nash, what makes their customers click that magical ‘purchase’ button. Again and aga...
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Customer ExperienceCustomer Experience
How technology is enabling the artisan
Artisans the world over have discovered e-commerce, overcoming the disadvantage of small scale and remoteness from the market to help take their products to the world. The onli...
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Customer ExperienceCustomer Experience
The pros and cons of same day delivery
Some retailers are using same-day delivery to entice online shoppers and trump the competition. But is delivery within a few hours something that most retailers can realistical...
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Customer ExperienceCustomer Experience
Wheels of fortune
Bicycles Online started life in a backstreet garage and, on the strength of its great customer service and streamlined e-commerce processes, now turns over $5 million annually.
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Customer ExperienceCustomer Experience
Customer reasons for adopting Neto
Taking the first steps into the world of eCommerce can sometimes seem like a daunting process. For a couple of businesses that attended the Neto eCommerce bootcamp last year, t...
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Customer ExperienceCustomer Experience
Paul Greenberg: The future of online retailing
Selling online is now a firm component within most businesses’ digital strategy. We speak to the founder of Australia’s National Online Retailers Association for his thoughts o...
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Customer ExperienceCustomer Experience
eCommerce tips from Aussie business
Looking to launch an online retail offering? We spoke to four Aussie online stars for their stories, secrets and eCommerce lessons learned in setting up.
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Customer ExperienceCustomer Experience
Omni-channel shopping comes of age
A new report from Telstra, The Personal Supply Chain shows that retail is changing, with omni-channel shopping at the heart of the new paradigm. Twenty years ago, there was onl...
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Customer ExperienceCustomer Experience
Sending orders from stores is not so ship shape
It is widely believed to be obvious that e-commerce fulfilment from the bricks-and-mortar store is a good thing. But is the model as efficient as we think? One of the keys to p...
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Customer ExperienceCustomer Experience
Facebook at work launches
Whispers that the social media giant was working on a new product aimed at businesses were first heard six months ago. With the pilot program now available, find out why compan...
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Customer ExperienceCustomer Experience
Why now is the right time for Aussie online retailers to expand overseas
Don’t be fooled by the recent moderation in spending growth by Australians on merchandise from overseas-based e-Retail sites. Global cross-border e commerce is vibrant and pros...
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Customer ExperienceCustomer Experience
e-Commerce is alive and well... And living in a shop
It’s a mixed up muddled up world as online retailers open stores. Find out what this trend means for you.
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Customer ExperienceCustomer Experience
The Iconic part 1: How to build an iconic brand
Retail analyst Michael Baker talks to Adam Jacobs, co-founder and managing director of The Iconic, about starting the leading fashion Retailer.
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Customer ExperienceCustomer Experience
The Iconic part 2: The importance of mobile commerce
Why online Retailers need a m-commerce strategy. Part 2 of our interview with Adam Jacobs from The Iconic.
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Customer ExperienceCustomer Experience
The Iconic part 3: How to make returns easier
Adam Jacobs, co-founder and managing director of The Iconic, discusses ways to make e commerce returns simpler for customers.
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Customer ExperienceCustomer Experience
This online training course promises to bring trailing online Australian businesses up to speed
More than half of Australian small businesses are trailing their competitors in the online sphere. Smarter takes a look at a new course that promises to make it easier.
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Customer ExperienceCustomer Experience
Australia's first buyer driven marketplace
Online shoppers are set for a new experience with the launch of the online marketplace Alphatise, where buyers get behind the wheel of the consumer wagon. We chat to Ben Nowlan...
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Customer ExperienceCustomer Experience
Australia's first buyer driven marketplace
Online shoppers are set for a new experience with the launch of the online marketplace Alphatise, where buyers get behind the wheel of the consumer wagon. We chat to Ben Nowlan...
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Customer ExperienceCustomer Experience
War stories: The toy wonder
Deborah Latouf decided her children came first and started Entropy. Deborah Latouf, former sports scientist, started Entropy in 2007 when she decided that her children cam...
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Customer ExperienceCustomer Experience
4 ways you can have an online presence on the go
Stay connected and use the most of the tools and technology available to business owners. The adage of many successful small businesses used to be ‘location, location, location...
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Customer ExperienceCustomer Experience
Online ordering: Ways around difficult deliveries
Difficult deliveries for online orders is holding back e commerce in Australia. One of the things that continues to confound e-commerce in Australia is the challenge of deliver...
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Customer ExperienceCustomer Experience
What a personalised retail experience means for consumers
Can your bricks-and-mortar store compete with e commerce tactics and still retain customers? Charging different customers a different price for the same product at the same tim...
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Customer ExperienceCustomer Experience
The online industries set to boom
New research looks into e commerce industry trends to reveal the industry sectors on the rise. Aussie e-commerce platform, Bigcommerce, which powers more than 50,000 online sto...
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Customer ExperienceCustomer Experience
Could a digital marketing agency help you?
One of the issues that most small businesses face when it comes to digital marketing is the money-time conundrum. When running all the aspects of a business is already more tha...
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Customer ExperienceCustomer Experience
How Wild Olives revitalised their online business presence
Steven Curtotti’s Wild Olives Italian restaurant is growing in popularity, thanks to its loyal customers and a Sensis digital marketing makeover. Wild Olives had only recently ...
