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    Bridging the gap: How regional businesses are thriving online

    Smarter Writer
    Smarter Team

    A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

    Smarter Writer
    Smarter Team

    A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

    As society becomes more digitally connected, many regional businesses are thriving online thanks to technology.

    Regional Australian landscape

    Not so long ago, location was everything. Your customers were likely to be people that worked, lived or vacationed near your shopfront. But this is no longer the case. When your small business operates successfully online, you gain the ability to capture your customers’ habits, behaviours and preferences regardless of whether  they have ever stepped foot through your physical doors – that’s if it has any.

    Here, we look at how regional businesses have defied location limitations to achieve a thriving online presence.

    Magpie Goose: Katherine, NT

    Based in the Northern Territory, Magpie Goose is far from a big city and ‘High Street’ foot traffic. This fashion label is more than meets the eye: Magpie Goose is a social enterprise that uses fashion to foster the celebration of Aboriginal culture, people and stories. Through its online store, the label creates  wearable art from remote Australia and makes it available across the globe. Its social media and online content help it to connect with new customers – no matter their location. And to help build trust with shoppers, Magpie Goose’s website is protected with an SSL certificate to show customers that cyber security is a top priority via their privacy policy page.

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    Steels Gate: Dixons Creek, VIC

    Steels Gate, like many businesses located in Victoria’s Yarra Valley, is designed to be experienced in person. Fortunately, for those not able to make it to the cellar door, its website is well-equipped for more than just bookings and enquiries – it offers the winery’s full range of wine, merchandise and even at home experiences. Multiple households can share the wine tasting at home package  and join a video call together from anywhere in Australia. While it might not come with the Yarra Valley view, a private wine tasting at home with your friends and family on the other side of the country helps to break down geographic limitations. The Steels Gate website is secured with an SSL certificate and it details how sensitive data – like customers’ birthdates, needed to complete the checkout process for alcohol products – is managed securely.

    Wildflower Holistic Services: Bargo, NSW

    Health and wellbeing business Wildflower Holistic Services is located in regional New South Wales. As well as in person, the clinic operates a thriving online business that embraces digital technology. It offers one-on-one virtual therapy sessions via video and an eCommerce store selling its signature weighted blankets. Wildflower Holistic Services has an impressive digital offering and its products and services can be accessed from just about anywhere. In addition to the expected customer enquiry methods, like email and phone, the website also has a live chat function for instant customer service. Its social media is also frequently updated with new, informative content to help keep customers engaged. Plus, along with a cyber-secure website, its online therapy sessions are encrypted and password-protected for patient privacy.

    There are plenty of ways to grow your business online if you run a regional business. Offering a service or experience via video is becoming more and more popular among Aussie small businesses and with the help of digital technology, you can help improve the overall customer experience. Make sure you consider ways to build customer trust online – by sharing informative content, promptly responding to enquiries and demonstrating that your business is cyber-secure.

    Need help protecting your business online?

    Telstra Business Cyber Security Services offers 24/7 support and more.

    Find out more Need help protecting your business online?

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