Email enquiries are working really well for us – bringing in new customers every week. We’re busy all the time, with full houses every Thursday to Saturday night. At the moment about 60-70 per cent of our customers each week have been here several times before. We’ve got customers who come every second or third day!
Wild Olives' new online presence
Six months ago Wild Olives didn’t have an internet presence. Now, you’ll find an attractive website designed with Yellow Pages SiteSmart™ that’s thoroughly optimised for search and “gives Wild Olives a professional look” notes Curtotti. Coupled with the website is a detailed Yellow Pages listing aimed at attracting new patrons.
“Since we opened, Yellow Pages and word-of-mouth have been our main ways of getting customers,” reports Curtotti. “The mobile version of Yellow Pages is great for new customers. When they search on mobile, maybe using ‘Italian’, ‘fine dining’, ‘Gungahlin’, our listing comes up well, and then there’s a map to help them find the restaurant, which is really useful. Yellow Pages also created a video for us which really captures the energy of the kitchen. The food is the main attraction (you can see me cooking, though it’s all about the food!).”
Yellow Pages recorded just under 1700 people saw the listing in its first month, averaging around 2200 each month since then, while email enquiries have tripled in the last two months. Regulars at Wild Olives say their favourite menu item is a veal with prosciutto and butter sage sauce, though an old favourite from the Curtottis’ previous restaurant is making a comeback. “The prize from Sensis was $8000 worth of marketing, including a new website, plus they also gave us $2000 on a prepaid Visa card,” explains Curtotti. “So we put that money towards a classic Lincoln pizza oven. Our old restaurant had one, so it’s great to have pizza on the menu again.”