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Customer Experience

Smarter action plan: Create a website for your business

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Highlights
  • Setting up a business website is far easier than you may think, particularly if you follow our ten simple steps.
  • Researching your competition and preparing a plan for your website is vital to its success.
  • Ensure you keep your website fresh by adding content and updating details as your business grows!

Without a website, it can be hard for potential customers to find your business. Thankfully, it's easy to get online and connect with new customers across town and around the world.

Whatever industry you’re in, at some point you may find yourself reviewing your business plan and your marketing goals only to conclude, “I need a website.” It might seem like a daunting step, but creating a website for your business is far easier than you might think. And helpful products, like Telstra Business Digital Marketing Services, can take care of all the technical details so you can focus on what you do best.

Birds-eye view of a man working at a modern desk. Planning, building and launching your first business website doesn’t have to be complicated and costly.

As always, a little preparation can make all the difference. Just as you should always have a business plan when launching a business, you should also have a plan when launching your website.

Not sure where to start? Here’s a handy downloadable checklist of important things to consider when you’re ready to take the plunge.
 

 

 

Smarter Business Action Plan


Create your website

The process of planning, building and launching your first business website doesn’t have to be a complex, stressful and costly affair. Start small and simple with our ten-step action plan.

1. Research your competition

Make a list of your competitors and assess their websites as your customers might. What did you like about it? What didn’t you like? What did you find confusing? Was it easy to find what you were looking for or make a purchase? Use your research to identify ways your website could help you to stand out from your competitors or offer a better experience.

2. Choose the perfect domain name

When it comes to choosing a website address, the name of your business is an obvious starting point. However, you might want to go further to include descriptive keywords, such as the type of business and where you’re located. These can make it easier for customers to find you via search engines.

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3. Plan the site map

A simple but effective business website needs at least three pages – a homepage which tells people who you are and what you do, a goods/services page which shows people what you’ve got to offer, and a contact page which tells them how to reach you.

4. Select a web design template

Rather than starting from scratch, take a look at the wide range of templates offered by Telstra Business Digital Marketing Services. Telstra will help get you up and running quickly, without the need for developers and coding.

5. Gather your images

Take stock of the images at your disposal and ensure you have the rights to use them. There are many online image libraries, such as iStock and 123RF, that shouldn’t blow your budget. For your own product photos, amateur photography could leave a poor impression, so consider hiring a photographer.

6. Write the copy

Keeping it snappy, while including any relevant keywords and search terms to assist with search engine optimisation, will help your website to rank higher in search results. Put your best foot forward with examples of your work and customer testimonials, as well as any information about terms, returns and other clarifications customers may want to know.

7. Add contact details

If you want people to visit your physical store, include a map with public transport and parking options. If you want them to shop online or subscribe, keep your sign-up or enquiries process as quick and painless as possible.

8. Build

Whether you’re using Telstra Business Digital Marketing Services or your own choice of developer, you shouldn’t need to see a single line of code when putting your site together.

9. Launch

Once everything is checked and you’re happy, it’s time to hit publish. Advertise your website details through all your marketing channels to let the world know you’re online.

10. Optimise and update

You need to keep your business website fresh. It’s important that you can update it at any time, which is why Telstra Business Digital Marketing Services includes a website editor tool so you can make your own updates.

Originally published September 26th 2017. Updated December 4th 2019.    

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