Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Awards Business Tools Subscribe Tech Enquiry
Customer Experience

This online training course promises to bring trailing online Australian businesses up to speed

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

More than half of Australian small businesses are trailing their competitors in the online sphere. Smarter takes a look at a new course that promises to make it easier.

The Australian Consumer Communications Action Network (ACCAN) has put together an online training course to help small businesses in the recreation, education and arts sectors get online.

ACCAN chief executive Teresa Corbin said that broadband adoption across these sectors was very low, with a recent survey revealing only four in 10 small businesses in these areas were using broadband.

Ms Corbin cited lack of time and knowledge as the main reason for the unusually low take-up rate.

“The issue that comes up time and time again is that there’s a lack of skills or even awareness of how to use online services to augment or build their businesses. And the reality is that they don’t have the time or expertise to even know who to go to ask,” said Ms Corbin.

Computer with slot machine on screen and slot machine handle on side

Everything you need to make your online business soar

With funding from the federal government ACCAN have established a series of online training modules known as the “Digital Ready Digital Business Kit”. The six units are on a range of topics, including how to get connected, online strategies, social media, cloud computing, ecommerce, and teleworking.

The modules can be accessed online at DigitalReady.org.au.

The Council of Small Businesses of Australia (COSBOA) executive director, Peter Strong welcomed the initiative. “Small business stands to greatly benefit from digital technology. The ACCAN Digital Ready Digital Business kit is a tremendously useful education initiative for Australian small businesses,” he said.

Ms Corbin felt it was too early to gauge interest in the new education kit among small businesses, but said ACCAN plan to monitor the online education kit’s performance, in order to revise and tweak the content to better help small businesses.

Access the Digital Ready Digital Business Kit

Boost your business.

Find Out MoreAccess the Digital Ready Digital Business Kit

Pieces of the website puzzle
Customer Experience
Customer Experience
Your 9 website essentials

Your website needs to keep up with the latest digital marketing trends and best practices to find new customers and maintain a healthy, sustainable rate of sales. Unsure where ...

Manly Spirits Co. at the 2018 Telstra Business Awards
Productivity
Productivity
Finding balance: Outsourcing with David Whittaker of Manly Spirits Co.

Running a small business can be rewarding but with so many tasks vying for your attention, it can be difficult to find the time to focus on what’s really important: producing a...

Person typing on wireless keyboard
Trends
Explainer: Decode the latest business tech jargon

Here’s your go-to resource to understand tricky tech jargon. With new technology comes new terminology. So many acronyms and jargon words are created on the internet all the ti...

Data back-up animation
Business IQ
Business IQ
Quick 5: Data back-ups explained

For all businesses, failing to back-up data can have drastic consequences. Here are five back-up essentials you need to know about. Backing up your data may seem a mundane tas...