Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Awards Business Tools Subscribe Tech Enquiry
Customer Experience

This online training course promises to bring trailing online Australian businesses up to speed

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

More than half of Australian small businesses are trailing their competitors in the online sphere. Smarter takes a look at a new course that promises to make it easier.

The Australian Consumer Communications Action Network (ACCAN) has put together an online training course to help small businesses in the recreation, education and arts sectors get online.

ACCAN chief executive Teresa Corbin said that broadband adoption across these sectors was very low, with a recent survey revealing only four in 10 small businesses in these areas were using broadband.

Ms Corbin cited lack of time and knowledge as the main reason for the unusually low take-up rate.

“The issue that comes up time and time again is that there’s a lack of skills or even awareness of how to use online services to augment or build their businesses. And the reality is that they don’t have the time or expertise to even know who to go to ask,” said Ms Corbin.

Computer with slot machine on screen and slot machine handle on side

Everything you need to make your online business soar

With funding from the federal government ACCAN have established a series of online training modules known as the “Digital Ready Digital Business Kit”. The six units are on a range of topics, including how to get connected, online strategies, social media, cloud computing, ecommerce, and teleworking.

The modules can be accessed online at DigitalReady.org.au.

The Council of Small Businesses of Australia (COSBOA) executive director, Peter Strong welcomed the initiative. “Small business stands to greatly benefit from digital technology. The ACCAN Digital Ready Digital Business kit is a tremendously useful education initiative for Australian small businesses,” he said.

Ms Corbin felt it was too early to gauge interest in the new education kit among small businesses, but said ACCAN plan to monitor the online education kit’s performance, in order to revise and tweak the content to better help small businesses.

Access the Digital Ready Digital Business Kit

Boost your business.

Find Out MoreAccess the Digital Ready Digital Business Kit

Open for business sign
Trends
How-to: Keep your business thriving during COVID-19

Australian businesses are adapting to life in the time of COVID-19. With some quick thinking and a little ingenuity, businesses across the country are finding opportunity in th...

Cat Webb of Good Times Pilates
Trends
Responding to COVID-19: A Q&A with Cat Webb, owner and operator of Good Times Pilates

Good Times Pilates in Melbourne’s inner-north is more than just a place to work out. If you’ve been before, you’ll remember the delightful scent, the quality service and the su...

William On Shippit
Trends
Responding to COVID-19: A Q&A with William On, CEO and co-founder of Shippit

Shippit is a technology platform that powers delivery for retailers across Australia, connecting e-commerce stores with courier companies. When the realities of COVID-19 struck...

Man smiling working from home
Productivity
Productivity
Make working from home work for you

Turn your home office into a productive hub by dressing the part, utilising time-saving technology and maintaining work-life balance. If you have the right building blocks in p...