Telstra's free
Go Digital Tool

Discover opportunities to be your best online

As technology changes the way we all behave, digitising your business can help you find new ways to work, reach new audiences, and meet changing customer expectations. Use our free Go Digital Tool to help assess your digital readiness, and we’ll show you personalised recommendations and advice to help you be your best online.

IT & Devices

  • What kind of devices do you use to run your business?

    • I don't use any devices to run my business
    • Portable devices / a mix of portable/desktop
    • Desktop devices
    A B C

    A - Get the tech and tools to digitise your business
    Start your journey with the necessary tools to digitise your business. First, get a device to bring your main business processes online. Choose your device based on things like how often you work remotely and how much processing power you need. Then get online with an internet connection that gives you the speed and reliability you require, and boost your productivity and effectiveness through using apps that support your business goals. Read more about how your business can choose the right tech. Get everything you need for working remotely with Telstra Mobile Worksuite.

    B - Great, you have sufficient portable devices to support your business
    Since you're already using portable devices, you're well equipped to manage your business even when you're on the go.

    C - Great, you have sufficient desktop devices to support your business
    If you're working permanently from a single location, then you have the ideal devices to carry out your work. If you find yourself moving between worksites, consider if a portable device might better suit your needs.

  • Do you have a dedicated business mobile or tablet to use when moving between worksites?

    • I don't move between worksites
    • No, I don't have a dedicated business mobile or tablet
    • Yes, I have the right devices to support me when I move between worksites
    A B C

    A - Based on your answer, you don't require any portable devices
    Since you don't move between worksites, you don't need portable devices like tablets to run your business.

    B - Get a dedicated mobile phone(s) or tablet to help manage your business
    A dedicated business mobile or tablet shows a level of professionalism as it separates your personal and business communications. This means you keep all of your work-related applications and data in one place, which can help you stay organised.
    Telstra offers a range of mobile phones and plans to suit your business needs, as well as 5G-ready devices and plans.

    C - Great, you've got the devices needed to support your business
    There's no need to explore other portable devices as you've got the right tools to meet your needs.

Connectivity & Security

  • If you frequently work in regional areas, how satisfied are you that you can reliably access the internet on the go?

    • I don't work in regional areas
    • I'm not satisfied with the connectivity I get in regional areas
    • I'm very satisfied with the connectivity in regional areas
    A B C

    A - Based on your answer, you don’t need to boost your mobile coverage in regional areas
    Since you don't work in regional areas, you don't need a device to enhance your mobile coverage to run your business.

    B - Get a device to enhance your mobile coverage in regional areas
    Get fast and reliable access to the internet. Improve your connectivity with a repeater or smart antenna device that helps your mobile signal cover a longer distance, allowing for clearer voice quality on phone calls, free movement between locations and worksites, uninterrupted customer communications and business continuity.
    Extend your regional and rural connectivity with a Telstra network coverage extension device

    C - Great, you've already got the connectivity you need in regional areas
    You don't need to do anything else for this part of your digital journey.

  • If you move between worksites often, do you use mobile broadband?

    • I don't move between worksites often
    • I move between sites often, but I don't use mobile broadband
    • I move between sites often, and I do use mobile broadband
    A B C

    A - Based on your answer, you don't need mobile broadband
    As you don't move between worksites, you don't need mobile broadband to run your business.

    B - Get connectivity on the go with mobile broadband
    Get fast and reliable access to the internet, wherever you are. Increase productivity and flexibility by connecting your Wi-Fi enabled devices to a strong 4G connection (or 5G where available). This means you can move freely between locations and worksites while seamlessly running your business and communicating with customers. Get reliable internet connection on the go with a Telstra Mobile Broadband plan or read about how other businesses are using business mobile plans.

    C - Great, you've already got mobile broadband
    Based on your answer, it looks like you're well equipped to stay connected while on the go so you don't need to do anything else for this part of your digital journey.

  • Where do you store the majority of your work-related data?

    • It's mostly paper-based
    • I use a local/portable device or server
    • I use the cloud
    A B C

    A - Store data more securely on the cloud
    Protect your business and save yourself the pain and inconvenience of corrupted data or data loss by storing your information more securely in the cloud. With additional layers of security, cloud storage can help keep your data safe from a breach. For example, data in the cloud is protected from ransomware (malware that looks to encrypt or destroy files). Telstra Cyber Security Services can provide advice on security and device protection, or find out more about cloud storage solutions.

    B - Store data more securely on the cloud
    Protect your business and save yourself the pain and inconvenience of corrupted data or data loss by storing your information more securely in the cloud. With additional layers of security, cloud storage can help keep your data safe from a breach. For example, data in the cloud is protected from ransomware (malware that looks to encrypt or destroy files). Telstra Cyber Security Services can provide advice on security and device protection, or find out more about cloud storage solutions.

    C - Great, you already store data in the cloud
    It looks like you're following best practices, so you don't need to do anything else to improve this part of your digital journey.

  • Do you use the following tools to reduce the threat of viruses and malware to your business devices and data? Anti-virus software, firewalls, email and internet protection, mobile device protection, VPN

    • No, I don't currently protect my data or devices
    • Yes, I use some of the tools mentioned to protect my data and/or devices
    • Yes, I use many/all of the tools mentioned and am confident that my data and devices are adequately protected
    A B C

    A - Get better online security tools
    Implementing security measures (like anti-virus software, anti-malware software, firewalls and blocked internet macros) can help protect your business from an online incident. Knowing your business is secure can provide peace of mind and prevent the pain, inconvenience and lost income that can come from a cyber attack. Telstra Cyber Security Services can help keep your business, customers and suppliers safe from online threats.

    B - Get better online security tools
    Implementing further security measures (like anti-virus software, anti-malware software, firewalls and blocked internet macros) can help protect your business from an online incident. Knowing your business is secure can provide peace of mind and prevent the pain, inconvenience and lost income that can come from a cyber attack. Telstra Cyber Security Services can help keep your business, customers and suppliers safe from online threats.

    C - Great, you're already using most/all of the recommended security tools
    As long as you're updating your security software and practices regularly, you can be confident that your business is adequately protected from online threats.

  • How often do you scan your systems for viruses, update your security software and review your security practices (including employee education)?

    • Never
    • Sometimes
    • Frequently and as soon as updates are available
    A B C

    A - Scan your systems, update security software and review security practices regularly
    Having security software in place is a great start, but it's crucial to keep on top of your cyber security updates to make sure your protection is as effective as possible. Scanning your system on a daily basis and installing any updates or patches to the operating system and applications is the cornerstone of your defence against online threats. Read more about how to give your business's cyber security a health check . Telstra Cyber Security Services can help you develop a cyber security plan to protect your business, customers and bottom line.

    B - Scan your systems, update security software and review security practices regularly
    Having security software in place is a great start, but it's crucial to keep on top of your cyber security updates to make sure your protection is as effective as possible. Scanning your system on a daily basis and installing any updates or patches to the operating system and applications is the cornerstone of your defence against online threats. Read more about how to give your business's cyber security a health check . Telstra Cyber Security Services can help you develop a cyber security plan to protect your business, customers and bottom line.

    C - Great, you're already using best security practices
    It looks like you're following best practice by scanning your systems, updating security software as soon as it's available and reviewing your security practices frequently. Keep up the good work.

Collaboration & Communication

  • Do you use cloud-based document sharing sites and/or meeting tools to enable employee collaboration? E.g. Microsoft 365 and Microsoft Teams

    • My business doesn’t have multiple employees and/or we don't need to collaborate
    • No, we don't use cloud-based collaboration tools but they would be useful
    • Yes, we use cloud-based tools to collaborate
    A B C

    A - Based on your answer, collaboration tools are not required
    While cloud-based collaboration tools are not currently necessary for your business, you should look into this further if your needs change.

    B - Get cloud-based collaboration tools
    Working together becomes much easier and safer through the cloud. Not only can the enhanced security provide peace of mind, all of your information and files are updated in real-time, so your colleagues and employees always have the latest information available to them. The information can be accessed from any location so teams don't have to physically meet up to work together. Give your staff the collaboration tools they need with Telstra business apps like Microsoft 365.

    C - Great, you're already using cloud-based tools to collaborate
    Keep up the good work. You don't need to do anything else for this part of your digital journey.

Marketing

  • Do you have a business website that you update frequently?

    • I don't have a website
    • I have a website but do not update the content often
    • I have a website and the content is continuously refreshed
    A B C

    A - Be seen online with a business website
    Having a business website is crucial for increasing the visibility, credibility and professionalism of your business. Many consumers carry out online searches before purchasing from a business, and they may not consider buying from a small business that doesn't have a website. Not only does a website allow your business to be discovered by potential customers, it can also serve as a great way to interact with customers and create a memorable online experience right from the offset. Read more about the essential elements of a good business website. Telstra Digital Marketing Services can help you build a website to match your business needs.

    B - Ensure your website content is frequently refreshed
    To maximise the effectiveness of your online presence, it's important to update the information and content on your website regularly. If the information you're sharing is out of date or inconsistent across platforms, visitors may be misinformed. This may create confusion about your business and it can cause your website to be ranked below fresher websites in search results. Telstra Digital Marketing Services offer a maintenance plan to help keep your website content fresh.

    C - Great, you're already updating the content on your website frequently
    To keep your website looking fresh, you may want to consider posting blogs or uploading videos. Telstra Digital Marketing Services can help you create online blog and video content to help tell your business story.

  • Do you update your social media content frequently?

    • I don't use social media for my business
    • I have social media but only post sometimes
    • I have social media and I post frequently
    A B C

    A - Create a social media presence
    With 3.6 billion users across the globe, social media is an efficient way to reach new customers, build brand awareness and connect with your existing customers. Having a strong social media presence is one of the cheapest ways to engage a large audience and get people talking about and interacting with your brand. To increase your reach and visibility, create a profile and stay active across multiple platforms. Read more on how to get the best out of social media for your business.

    B - Make sure your social media content is frequently refreshed
    To maximise the effectiveness of your online presence, it is important to update your social media content regularly. If the information you've shared is out of date or inconsistent across platforms, online visitors may be misinformed and confused. As well as creating a poor customer experience, this can have a serious impact on the credibility and professionalism of your brand, which could lose you potential sales. Telstra Digital Marketing Services can help you build and manage your social media presence.

    C - Great, you're already refreshing your social media content frequently
    Keep up the good work. You don't need to do anything else for this part of your digital journey.

  • Can your business be found online through a Google business listing?

    • No
    • Yes
    • Unsure
    A B C

    A - Create a Google business listing to be found online
    A free Google business listing can help customers find you online. To create this, register your site with the Google My Business service. You'll be asked to provide basic information about your business including opening times, location and the business type. Not only will this give you full control over the information shown, it also allows you to get ahead of competitors and portray a credible and professional brand image.

    B - Great, you've already got a Google business listing
    Good work, it looks like you've already taken steps to help customers find your business. You don't need to do anything else for this part of your digital journey.

    C - Create a Google business listing to be found online
    A free Google business listing can help customers find you online. To create this, register your site with the Google My Business service. You'll be asked to provide basic information about your business including opening times, location and the business type. Not only will this give you full control over the information shown, it also allows you to get ahead of competitors and portray a credible and professional brand image.

  • Do you track and monitor your online performance? E.g. the number of people who have clicked on your ads or have gone to your website

    • I don't have an online presence
    • No
    • Yes
    A B C

    A - Build your online presence and start monitoring your performance
    Once you have a website or social media in place, it's worth tracking your online performance so you can see what's working and what's not. Telstra Digital Marketing Services can help you build your online presence and monitor your marketing performance.

    B - Track your online performance
    Monitor and analyse the impact of your online marketing efforts to understand what's working and which campaigns have been most effective. The increased visibility will allow you to tailor your marketing strategy accordingly, helping your budget to stretch further and your efforts to bring in the best results. Telstra Digital Marketing Services can help you monitor your online marketing performance.

    C - Great, you're already tracking your online performance
    You don't need to do anything else for this part of your digital journey.

Sales

  • Can your customers buy online?

    • No
    • I have an online store
    • Through a third-party website or app e.g. Deliveroo, eBay
    A B C

    A - Consider selling your products and/or services online
    In a post-COVID world, online shopping has become more prevalent than ever before. Embracing this trend is a great way to future-proof your business, reach a broader range of customers, put yourself ahead of competitors and promote a credible brand image. Use your business website to launch an online shop that allows customers to purchase your products/services directly from the comfort of their own home. A good online shop provides customers with key information like what's available, pricing and product/service specifications. Set up your eCommerce platform or website with expert help from Telstra Digital Marketing Services or read more about how to improve your online checkout experience.

    B - Great, you already have an online store
    You don't need to do anything else for this part of your digital journey.

    C - Based on your answer, you don't need to set up an online store
    It looks like you already sell online through a third-party website or app, which is a great way to reach customers. Keep up the good work.

  • Do you allow your customers to pay digitally? E.g. card payment, Afterpay and PayPal

    • No
    • Yes
    • Unsure
    A B C

    A - Consider taking online payments
    Increasing the number of payment options available to your customers provides greater flexibility and prevents potential customers from being deterred by a lack of their preferred choices. Not only does this provide a better customer experience, it can open up your business to a broader range of customers, including those overseas. In addition, digital payments are typically safer, more convenient and offer greater visibility for accounting purposes. Telstra Digital Marketing Services can help you build a website with a range of payment options.

    B - Great, you already support your customers to pay digitally
    You don’t need to do anything else for this part of your digital journey. Keep up the good work.

    C - Talk to a Telstra agent about allowing customers to pay digitally
    Increasing the number of payment options available to your customers provides greater flexibility and prevents potential customers from being deterred by a lack of their preferred choices. Not only does this provide a better customer experience, it can open up your business to a broader range of customers, including those overseas. In addition, digital payments are typically safer, more convenient and offer greater visibility for accounting purposes. Telstra Digital Marketing Services can help you build a website with a range of payment options.

  • Does your sales information automatically flow into your accounting software?

    • No
    • Yes
    • Unsure
    A B C

    A - Integrate your sales and accounting systems
    Accounting software like MYOB can be integrated with certain sales systems so that any sales can be automatically tracked and updated in your accounting system. This can help make your business more efficient, as it removes the need to manually enter information from one system into the other.

    B - Great, your sales information already flows to your accounting system
    You don't need to do anything else for this part of your digital journey.

    C - Talk to Telstra to find out how to integrate your sales and accounting software
    Accounting software like MYOB can be integrated with certain sales systems so that any sales can be automatically tracked and updated in your accounting system. This can help make your business more efficient, as it removes the need to manually enter information from one system into the other.

Relationship Management

  • How do you track and manage your customer relationships? E.g. tracking customer purchase history and preferences

    • I don't track this
    • I use Excel or similar
    • Cloud-based Customer Relationship Management (CRM) system
    A B C

    A - Adopt a cloud-based Customer Relationship Management (CRM) system
    A CRM system can help you stay connected to your customers, streamline processes and improve profitability. It offers a range of capabilities in a single tool including customer information and service history storage, marketing channel management, and sales opportunity identification and tracking. As real-time data is captured in a structured format, the reporting and dashboard functionalities provide a trustworthy and current source of information that can help drive an effective business strategy. In addition, cloud-based tools are generally safer from a cyber breach and are accessible to various team members from any device to save time and increase flexibility. Telstra Digital Marketing Services can help you manage your customers in one place, including their contacts, purchase history, payments and invoices.

    B - Adopt a cloud-based Customer Relationship Management (CRM) system
    A CRM system can help you stay connected to your customers, streamline processes and improve profitability. It offers a range of capabilities in a single tool including customer information and service history storage, marketing channel management, and sales opportunity identification and tracking. As real-time data is captured in a structured format, the reporting and dashboard functionalities provide a trustworthy and current source of information that can help drive an effective business strategy. In addition, cloud-based tools are generally safer from a cyber breach and are accessible to various team members from any device to save time and increase flexibility. Telstra Digital Marketing Services can help you manage your customers in one place, including their contacts, purchase history, payments and invoices.

    C - Great, you've got the CRM tools required to support your business
    You don't need to do anything else for this part of your digital journey.
  • Are your customers currently able to book an appointment online? E.g. directly through your website or a third party

    • My customers do not need to book appointments
    • No
    • Yes
    A B C

    A - Based on your answer, you don't need a scheduling tool
    Since your customers don't need to book appointments, you don’t need an online scheduling tool to run your business.

    B - Use an online scheduling tool for customer bookings
    An online scheduling tool lets your customers book appointments independently, giving them complete flexibility and convenience in how they interact with your business. As well as managing these appointments, some tools have added features that allow you to send automated appointment reminders and follow-up communications that will enhance the professionalism of your business. Because of the automated nature of the tools, you can rest assured that there will be no conflicting appointments or booking errors, minimising any risk of pain for you or your customers. Telstra Digital Marketing Services can help you build a website that enables customer bookings.

    C - Great, customers can already book appointments online
    You don't need to do anything else for this part of your digital journey.

  • How do you currently manage customer appointments and/or visits?

    • I use a paper-based system
    • I use Excel or similar
    • I use online scheduling software
    A B C

    A - Use an online scheduling tool for customer bookings
    An online scheduling tool lets your customers book appointments independently, giving them complete flexibility and convenience in how they interact with your business. As well as managing these appointments, some tools have added features that allow you to send automated appointment reminders and follow-up communications that will enhance the professionalism of your business. Because of the automated nature of the tools, you can rest assured that there will be no conflicting appointments or booking errors, minimising any risk of pain for you or your customers. Telstra Digital Marketing Services can help you build a website that enables customer bookings.

    B - Use an online scheduling tool for customer bookings
    An online scheduling tool allows your customers to book appointments independently, giving them complete flexibility and convenience in how they interact with your business. As well as managing these appointments, some tools have added features that allow you to send automated appointment reminders and follow up communications that will enhance the professional look and feel of your business. Because of the automated nature of the tools, you can rest assured that there will be no conflicting appointments or booking errors, to minimise any risk of pain for you or your customers. Telstra Digital Marketing Services can help you build a website that enables customer bookings.

    C - Great, you've got the online scheduling software to support your business
    You don't need to do anything else for this part of your digital journey.

Finance, Accounting & Payroll

  • How do you manage your finance, accounting and payroll processes?

    • I use Excel, a paper-based system or similar
    • I use accounting software on a server
    • I use accounting software on cloud
    A B C

    A - Set up a cloud-based accounting system
    Securely access your finance, accounting and payroll information from anywhere at any time with a cloud-based accounting system like MYOB. All of the information stored on your cloud-based accounting system will be updated in real-time, so you and your colleagues will always have the latest information available to you. Not only will the enhanced security provide peace of mind, but the ability to access your system from any device will save you time, letting you focus on running your business.

    B - Set up a cloud-based accounting system
    Securely access your finance, accounting and payroll information from anywhere at any time with a cloud-based accounting system like MYOB. All of the information stored on your cloud-based accounting system will be updated in real-time, so you and your colleagues will always have the latest information available to you. Not only will the enhanced security provide peace of mind, but the ability to access your system from any device will save you time, letting you focus on running your business.

    C - Great, you've got the cloud-based accounting software to support your business
    Based on your answer, you don't need to do anything else for this part of your digital journey.

  • Do you use reporting to better understand your finances and make effective decisions?

    • No
    • Somewhat
    • Yes
    A B C

    A - Use digital tools to create regular financial reports
    Regular financial reporting is important to help you understand what's working and what's not so you can make informed decisions about your business. One way to do this is to export your information into an Excel file, but many of the digital finance, accounting and payroll systems like MYOB allow you to automatically generate a report with pre-defined variables. Some systems let you customise reports so you only see the information you're after, saving you time and simplifying the process.

    B - Use digital tools to create regular financial reports
    Regular financial reporting is important to help you understand what's working and what's not so you can make informed decisions about your business. One way to do this is to export your information into an Excel file, but many of the digital finance, accounting and payroll systems like MYOB allow you to automatically generate a report with pre-defined variables. Some systems let you customise reports so you only see the information you're after, saving you time and simplifying the process.

    C - Great, you're already using reporting to monitor your financial performance and be more effective
    You don't need to do anything else for this part of your digital journey.

Asset Management

  • How do you currently track and manage your movable physical assets?

    • I don't have movable physical assets
    • I have movable physical assets and I use Excel (or similar) to track them
    • I have movable physical assets and I use a digital system to track and manage them
    A B C

    A - Based on your answer, you don't need an asset management system
    As you don't have any physical assets, you don't need an asset management system to run your business.

    B - Get a digital system to better manage your assets
    A digital asset management system, especially one that is IoT-enabled, can help track exactly where your business inventory/fleet is and how it's being used. This can help ensure you're using your assets in the most efficient and effective way. Additionally, tracking your assets through an IoT-enabled system reduces the risk of them being lost. Telstra can help set you up with an Internet of Things data plan, and the Telstra Locator can help you find any business assets that go missing.

    C - Great, you've got the digital tools needed to manage your assets
    Based on your answer, you don't need to do anything else for this part of your digital journey.

  • Are your security cameras and/or alarms connected online and professionally monitored 24/7?

    • I don't need this type of security system
    • No
    • Yes
    A B C

    A - Based on your answer, a physical security system is not needed to protect your business
    If this changes, we would recommend looking into an online system that can keep your business safe and give you peace of mind.

    B - Get an online security system to protect your physical business
    An alarm and monitoring security system that connects to the internet generally means you can access updates and get alerts from any device so you don't need to wait until you get back to the worksite to see what's going on. Using a cloud-based security system lets you store information securely, meaning you don't lose valuable information like video footage if something happens to your premises. Telstra Business Protect offers business-grade security for your premises and uses the Telstra digital network to help keep your business safe.

    C - Great, your physical business is already well protected
    It's worth noting that premises with an NBN connection must have a mobile security solution. Security alarms monitored through a fixed internet connection on the NBN do not meet Australian security standards.

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Disclaimer

Report and recommendations must not be relied upon as an alternative to advice from a qualified professional and you should ensure you monitor your own practices and investigations. It provides advice only, and we do not guarantee, represent or warrant that that it is free from errors or the recommendations contained will lead to a particular outcome or protect against all risks and vulnerabilities. We are not liable for any loss or damage suffered by you or any party as a result of the assessment, report or recommendations, and you agree that you are best placed to review the recommendations made within as they will or may impact you, and you must satisfy yourself as to their appropriateness for your needs.