Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Awards Business Tools Business Intelligence Subscribe Tech Enquiry
Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Highlights
  • There are 2.23 million small and medium enterprises in Australia. Only half are connected to the national broadband network, but that figure is growing as nbn reaches more locations.
  • These 2.23 million enterprises make up 99.8 percent of all businesses.
  • Businesses in mature nbn regions are experiencing higher rates of employment growth and increased revenue.

Either your area is nbn™ ready, or the nbn is on its way. As the national broadband network continues to roll out, it’s time to explore the benefits nbn brings to your business.

Being a small business owner means taking on many tasks with comparatively fewer resources. It’s fair to say that small businesses (SMBs) have to be smarter, more agile and savvy than the big end of town, and the nbn is helping make that happen. Increasing digital connectivity is levelling the playing field and enabling small business to be more productive, competitive, and successful than ever before.

”Improved digital connectivity is driving business growth”    

According to a recent study by Xero, there are 2.23 million small and medium enterprises in Australia and roughly half are connected to the national broadband network, but that figure grows every day. This 2.23 million SMEs make up 99.8 percent of all business and employ 68 percent of all Australians.

The implications are profound. Among businesses studied, those in mature nbn regions (where nbn has been available for an extended period or available for a high percentage of premises) employment grew by one-third more and revenue increased by almost two-thirds more, when compared to non-nbn regions. Business growth and digital connectivity go hand in hand.

With this in mind, whether the nbn is on its way to you or already available, thinking about the benefits to your business is something to do today.

Cloud-based apps help your business reach the sky    

As digital connectivity increases, people’s digital behaviour changes. And there has been no more significant change than in the rise of cloud-based applications. The benefit of cloud-based apps is that, rather than using the business’s physical location, customer and software data is stored on secure remote servers. This promotes mobility, the ability to access data from anywhere and, equally importantly, these apps let your business automate many time-hungry processes.

On average a person running a business has to be across 50-70 tasks to keep things humming along. Making these processes – like POS, rostering, time-tracking, bookkeeping, job scheduling, invoicing – close, or closer, to automated might mean fewer long nights and more holidays or time with family. The evidence also supports a positive correlation between cloud-based app use and increased revenue, too.

Staying local, while going global: reaching new markets    

Only a generation ago small businesses were confined by geography – the corner florist sold to the local area, and that was it – but those days are behind us. A local florist might make five more sales, thanks to their e-commerce, while out on the road delivering flowers locally. A tech company in Wollongong can now service clients or customers up and down the Eastern seaboard and overseas. The nbn is enabling numerous businesses in regional areas to work better online.

Once a big jump from regional Australia to the world, the nbn is making it smaller. With the growing demand for Australian products from markets like China, Australian SMBs can, thanks to online selling platforms and improved connectivity, reach markets far and wide.

The benefits of bandwidth    

With geographical barriers removed, the way we do business has changed forever. A business can be based in a regional area but employ staff in a capital city. The nbn, thanks to its ability to handle bandwidth-intensive tasks, offers the ability to share large files that would ordinarily require a physical, in-person transaction to take place, either with a disk drive or by working together.

Similarly, with the right set-up, video conferencing can equal an in-person face-to-face meeting – something no one could say until recently. The potential benefits aren’t immediately obvious, but reduced costs like travel and overheads are just a start.

Ramping up your e-commerce    

Online retail is an incredibly competitive space that continues to grow year-on-year and shows no signs of slowing down. With advancements in technology – led by nbn connectivity – there’s every chance that this rate may exponentially speed up.    

If your business is in retail or the online delivery of a service or digital product, you’ll enjoy doing business while the front doors of your store are locked tight. Your open hours won’t be 9am-5pm, they’ll be 24/7. And, depending on what you sell, but especially if it’s a digital product, scaling up might be easier than ever before.

What SMBs can do today 

This is just the tip of the iceberg when it comes to what the nbn can mean for your business. There are things to do now while you’re in the process of adopting these new technologies: learn from successful peers or even competitors, and use apps to get on top of pain points (like late-night paperwork, as one example) and move toward further digital connectivity – don’t try and do it all at once. 

 

Got questions?

Talk to a dedicated member of our nbn team now.

Book a callGot questions?

Telstra Business Intelligence Report 2020 on Digital Marketing
Trends
Introducing Telstra Business Intelligence 2020

While no two small or medium-sized businesses are identical, there’s one thing that most share – a scarcity of resources. When you’re overseeing daily operations, it can be cha...

Delivery person receiving take out food
Trends
Hospitality goes digital: 3 ways venues are adapting to COVID-19

Social togetherness is the essence of the hospitality industry. When this core ingredient was taken away from cafes, bars and restaurants, many were forced to change their usua...

Man types on laptop
Customer Experience
Customer Experience
How exceptional customer service translates to the digital world

Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...

Making a video on a smartphone
Customer Experience
Customer Experience
Small businesses are bigger with video

It’s no secret that video is an excellent medium to deliver a marketing message. Whether your objective is brand awareness, product education or sales, nothing captures attenti...