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    Smarter Writer

    This article has been written by the Smarter Business™ Staff Writers

    Smarter Staff
    Smarter Writer

    This article has been written by the Smarter Business™ Staff Writers

    "Professional development" is a buzz phrase at the big end of town, but providing staff with training and development doesn’t need to be a challenge for small businesses.

    Woman sitting on train using tablet

    Why are they a good fit?

    Established in 2002, LinkedIn is the world's largest professional network that can have big benefits for your business. At last count it had 364 million members across 200 countries and territories, with support for 24 languages.

    Online learning company Lynda pre-dates LinkedIn by several years, founded by a husband and wife team back in 1995. Surviving the dot-com bust, today Lynda offers more than 3,500 video courses in several languages. Focused mainly on technology – from web design and computer programming to animation and video production – Lynda charges a flat-rate fee for access to the entire library. It offers individual, corporate, academic and government subscriptions.

    There are plenty of natural synergies between LinkedIn and Lynda: for starters, they're both resources people turn to when they're looking to get ahead in life. The new deal is a win-win for both parties, helping LinkedIn reach more students and Lynda reach more professionals.

    Once integrated, LinkedIn might look at your existing skills and recommend Lynda courses to expand them. Meanwhile, Lynda could drive subscribers to LinkedIn to help them make the most of their new-found skills.

    But they're not just useful tools for individuals. LinkedIn and Lynda can help businesses of all sizes match up internal skill sets with training to help both staff and the business reach their full potential.

    What does the deal mean for your business?

    Professional development isn't just a feather in the cap of staff members, it can also help small businesses retain staff. Talented employees are less likely to view your business as a stepping stone to greater things if you can present them with new challenges, help them reach their professional goals and lay out an enticing career path within your business.

    Combining LinkedIn and Lynda makes it easier for small businesses to access a wide range of learning resources tailored to the needs of their staff. By aligning staff skill sets and professional goals with the business' long-term strategy, it's possible to map out professional development programs to benefit both individuals and the business as a whole.

    The partnership heralds new opportunities for businesses to grow and implement training programs that meet needs and help boost the bottom line.

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