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    How creating a culture of innovation will help your business shine

    Smarter Writer
    Smarter Team

    A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

    Smarter Writer
    Smarter Team

    A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

    It’s important to develop a culture in your business that genuinely fosters innovative thinking, whether you are looking to grow or be more efficient at the size you are now.

    Woman smiling on a video call

    While many businesses are facing a challenging time due to COVID-19, yours might be thriving – or you might have a business idea in its infancy that’s going to take off in the future. Innovation in culture is not reserved for tech start-ups – it’s about rethinking processes so they are more effective, designing new products and services to meet market needs, or changing your business model to embrace new digital technologies. Innovation means different things to every business, but the outcome is the same: to help the business adapt or grow, so it can embrace and even lead new commercial trends.

    Embrace innovation from within

    Ideas are commonly best when they come from inside sources. This could be a mix of people who are looking at your business from different perspectives and from those who are close to your customers in different ways. If your business could do with a little shake up, consider driving innovation from within by introducing new responsibilities to team members, or allowing staff to switch roles – even for a few hours. This might not be feasible in all businesses, but in essence, if you can give your team the opportunity to perceive daily tasks in a different way it could foster innovation and spark new ideas or ways to be more efficient.

    When managing innovation within firms, it’s important to decouple innovation from the leadership team and instil clear processes. Above all, team members need clarity about what to do when they have an idea and how to share it. Try setting up a collaborative digital platform (more on this below) where team members can document new ideas. Leaders of the business should ensure that time is given to discuss and evaluate suggestions, so that employees’ know their ideas will be heard.

    Don’t forget that culture counts

    Another essential ingredient for promoting innovation is culture. All the tools, processes, funding and leadership support in the world would be limited without recognising the importance of culture to foster creativity.

    If your team is currently working from home or remotely, have you thought about whether your company culture might need a little extra attention? Consider organising team video calls at various times during the week. Rather than regimenting team catch-ups, like you would with formal meetings, try scheduling them at different times to emulate the physical office environment where catch-ups tend to be more spontaneous. Think: morning tea where everyone comes ready with a cuppa, a shared lunch break, or evening trivia where you take turns at who prepares the questions.

    Choose the right digital tools

    Research by Innovation and Science Australia (ISA) found that small and medium businesses that accelerated their investment in digital tools and technology adoption grew in revenue quicker than other small and medium businesses. For example, collaboration technologies allow people in your business to work together from anywhere. Real-time messaging apps like Microsoft Teams can help your team communicate internally and with other organisations (say, if you are a business that works with several clients) by allowing you to create chat groups. This can also help to keep emailing to a minimum. And if your team spends a lot of time calling clients and customers, you could consider adopting a unified communications solution to merge mobiles and desk phones.

    Project management apps like Trello or Asana can help you stay on top of tasks and easily delegate new items to team members. And if you are looking to hold a virtual meeting that requires collaboration, try Miro, an online whiteboard platform designed for distributed teams.

    Offer company training and support

    The value of company training lies in its ability to empower employees. When your team feels empowered, knowledgeable and confident, it can make them feel more comfortable to voice ideas. Most subscription tools or software providers offer free company training so that businesses can get the most out of the product. Consider holding an internal zoom session for a software rep to share the ins and outs of a tool that you use. If you have staff who are experts in a certain field, let them present on a topic, so your team can upskill – it might even give the presenter a boost of confidence.

    Ultimately, innovation must be owned and championed by every member of your business. The idea is to build a culture that encourages action around innovation, so that your business evolves constantly and never misses an opportunity to survive and thrive in today’s increasingly competitive world. 

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