Smart Business Start Ups
Telstra’s startup accelerator muru-D nurtures some of Australia’s brightest minds to develop their exciting tech startup business ideas. Graduates from previous muru-D startup programs share their experiences and hard-won lessons on what it means to be truly innovative.
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How Active Truth started with a friendship and went on to shape the future of activewear
Winners of the 2018 Telstra Queensland Emerging and Energised Award, Active Truth is a Brisbane-based company that makes activewear for women of all shapes, sizes, and stages o...
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Sky-high business tracking
Michela Ledwidge and Stuart Ridley meet an Internet of Things startup that wants to make it easier and more affordable for businesses to monitor their assets in thousands of lo...
Customer loyalty success: How Active Truth built trust in their brand
In fashion eCommerce, repeat customers are an essential part of the success and growth of your business. In this industry it may seem like there’s an endless supply of competitors with hefty advertising budgets ready to pounce on your customers. But create quality products and provide great service and they won’t need to shop anywhere else. Here’s ...
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The importance of culture in startups
Starting a business is relatively simple. It’s growing and staying true to your values that’s the difficult part. Culture is a key element of most corporate organisations. I...
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Uprise in stress busting at work
Stuart Ridley discusses the pressures on modern workers with psychologist and entrepreneur Dr Jay Spence, who invented new workplace counselling tools delivered via mobile tech...
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Class of 2015: muru-D alumni share their secrets
Smarter caught up with some of the class of muru-D 2015, who share the highs and lows of the incubation journey, their biggest lessons and best advice for others thinking of ap...
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Cuberider sends the classroom into orbit
Stuart Ridley heads into space with Seb Chaoui, a recent graduate from Telstra’s muru-D incubator, whose Cuberider venture is helping schoolkids develop experiments for the Int...
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Introducing the muru-D class of 2016
Telstra’s startup accelerator muru-D has announced that 10 startups will be offered up to $60,000 in seed capital investment. And it’s a diverse mix with females at the helm. T...
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The path to muru-D: Growing Australia’s startup community
Telstra’s startup accelerator, muru-D, comes from the indigenous word ‘muru’ meaning ‘the path to’ and the D stands for digital. And for muru-D co-founder Annie Parker, the pat...
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Lessons learnt: A night with muru-D
Talking to lots of people and learning from their mistakes emerged as key lessons learnt by a group of start-up founders participating in a six month program run by start-up ac...
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Top Aussie angels' guide to better business plans
A business plan can be the key to success for start-ups. So we got together some of Australia’s top angel investors to get their thoughts on what makes one great.
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On the road to success
Cate Hull’s business FreightExchange uses clever tech to fill the spare capacity of freight carriers, with help from a start-up accelerator. Cate Hull was motivated to launch F...
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9 top ways to manage seasonal spikes
Spring is in full swing. All around the country the weather is warming up, and for many, business is flourishing. We speak to three business owners who share their expert advic...
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24 hours with Dermot O'Gorman, CEO of WWF Australia
There is no longer such a thing as the nine-to-five workday. Telstra Smarter Business™ profile small businesses and track what is a typical day. The CEO of World Wildlife Fund ...
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Safesite: The startup making workplace safety easy
Have you ever thrown up your hands over inefficient or outdated processes in the workplace? Everyone has thought of procedures that could streamline work tasks, but it’s actual...
