skip to main content
  • Business Intelligence
  • Growth
  • Customers
  • Productivity
  • Business IQ
  • Trends
  • Success Stories
  • Tech
  • Awards
  • Business Tools
  • Subscribe
  • Tech Enquiry
  • Smarter Writer
    Smarter Team

    A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

    Smarter Writer
    Smarter Team

    A team of business and technology journalists and editors who write to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems and create opportunities.

    Highlights
    • An effective e-commerce platform has enabled Happy Way to build an international customer-base.    
    • Collaborating with social media influencers has been a successful marketing strategy for the business.    
    • A dedication to continual learning and a focus on growth made Happy Way stand out to the judges.    

    The road to success is paved with energy, passion and a successful social media strategy for food supplement brand Happy Way.

    The small business was crowned 2018 Telstra South Australia Business of the year at the 26th annual Telstra South Australia Business Awards on Thursday, 5 July. Fitness instructors, Hien Nguyen and Ben Germein developed Happy Way as female-friendly natural protein powder to supplement their diets, without the muscle boosting focus of existing brands. 

    Since establishing the business three years ago, the pair have collaborated with social media influencers, including celebrity personal trainer Ashy Bines, and a search engine optimisation (SEO) consultancy to nurture a strong online presence.

    They have also adopted an e-commerce platform that has enabled them to reach customers in 64 countries around the world, with international purchases now accounting for ten per cent of Happy Way’s annual revenue.

    Happy Way – winners of the 2018 Telstra South Australia Business of the Year.
    2018 Telstra South Australia Business of the Year winners Hien Nguyen and Ben Germein of Happy Way

    “We want our protein powders to make women all over the world feel positive about their body and empowered to make an impact on their life,” Mr Nguyen said. 

    Accepting the award, Mr Germein said he was “humbled and honoured” by the recognition of the work the pair had put into their business.

    “It’s going to do amazing things for us. We’re an online business… so the fact that we have this content to post on our social media [we’re] going to get massive recognition and credibility [through] having this award and Telstra’s name associated with us.”

    The shared passion for delivering a product that helps women maintain a healthy lifestyle has been a key element in the business’s success to date, the judges believe. 

    “[They’re] passionate and authentic; two guys genuinely energised by improving the lifestyles of their customers,” the judges said.

    “[Happy Way has] amazing branding, marketing and channels to engage with their customers leveraging social influencers and social media [and a] sound financial understanding and awareness of the cash flow issues of their fast growth.

    “Their teamwork as business partners and their keen approach to continual learning and growing their business were key factors that made them stand out from other businesses.” The business also took home the Telstra South Australia Emerging and Energised Award.  Celebrating their 26th year, the Telstra Business Awards showcase the achievements and entrepreneurial spirit of Australia’s best small and medium businesses. 

    The other business winners at the 2018 Telstra South Australia Business Awards include: 

    ● Kids Sense Child Development, a paediatric occupational therapy and speech pathology service provider, was named 2018 Telstra South Australia Small and Succeeding Business Award.

    ● PowerHealth, a global healthcare software business specialising in cost and revenue, enterprise billing, and safety and quality software for hospitals and other healthcare organisations, won the 2018 Telstra South Australia Medium and Making Waves Award.

    ● ProActiv People Solutions, a specialist in assisting injured workers to return to work, took home the 2018 Telstra South Australia Social Change Maker Award. 

    Nominations are open year-round.
    Find out moreNominations are open year-round.

    Tech
    Tech
    Tips from former con-artist Frank Abagnale on how to fix your cyber security

    It’s a question that plagues the technological age: how can small businesses protect themselves from internet fraud? Former conman turned cyber expert Frank Abagnale reveals ho...

    Customer Experience
    Customer Experience
    Digital tools that will help you create loyal customers

    Creating loyal customers is essential to the success of any business. Digital tools can improve the way customers experience your brand - whether it’s helping you interact with...

    Tech
    Tech
    BYOD security in the age of remote work

    The rise of remote working has thrown a spotlight on bring your own device (BYOD) security issues and challenges. BYOD is more popular now than ever – but with more devices in...

    Business IQ
    Business IQ
    The year ahead: 5 key opportunities for small businesses

    In the second article from Telstra’s partnership series with Small Business Australia, Executive Director Bill Lang shares his take on the key opportunities for small businesse...