Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Awards Business Tools Business Intelligence Subscribe Tech Enquiry
Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Highlights
  • A user-friendly e-commerce platform has enabled Scoot Boots to build an international customer-base.    
  • Lessons learned through adversity have driven Scoot Boots’ success in recent years. 
  • Seeking out customer feedback has enabled the business to further develop its product and improve distribution efficiencies.    

For horse boot manufacturer Scoot Boots, breaking with 1500 years of horseshoe tradition has put it on track for success, having just been named the 2018 Telstra Tasmanian Business of the Year.

Based in Acton Park on the outskirts of Hobart, Scoot Boots aims to support a natural approach to horse care, promoting a barefoot – or should that be bare-hoof – way of caring for hooves, instead of using metal shoes.

Scoot Boots co-founder, Dave MacDonald, is a pioneer of the barefoot movement, developing one of the first practical hoof boots – the Old Mac – in 1998.

Since then, MacDonald has teamed up with business partner Annette Kaitinis to bring their range of strong, light-weight, thermoplastic urethane hoof boots to the world.

“We want to inspire, educate and advocate for a natural barefoot approach for horses around the globe, changing 1500 years of tradition,” Mr MacDonald says.

“Our Scoot Boots allow horses to virtually go barefoot, an option that is much more suitable to their overall health.”

2018 Telstra Tasmanian Business of the Year, Scoot Boots, celebrates win. Scoot Boots team celebrates 2018 Telstra Tasmanian Business of the Year Award win.

Speaking at the Telstra Tasmanian Business Awards event in Hobart last night, MacDonald said the award reflected the team’s hard work, determination and their belief in the product.

“It just goes to show, as the Premier, Will Hodgman, said, things can be done from Tassie,” he said.

“We’re isolated here. We’ve a lot of water between us and the mainland, but anybody who’s got a bit of a dream can go forward from Tassie.”

A user-friendly e-commerce platform enables the business to sell Scoot Boots to a varied clientele around the world. As a result, Scoot Boots made an appearance at the NFL Super Bowl in 2017, worn by the horses of the Houston Police Department Mounted Patrol – evidence of the brand’s global appeal.

The co-founders’ passion and determination to succeed, as well as the ability to bounce back from adversity, swayed the judges’ decision.

“Dave and Annette have enthusiastically empowered and trusted their small staff to help them grow the business globally,” the judges said.

“They’ve actively sought and responded to user feedback to inform ongoing product development and distribution efficiencies.”

The business also took home the 2018 Telstra Tasmanian Emerging and Energised Award. 

Celebrating its 26th year, the Telstra Business Awards showcase the achievements and entrepreneurial spirit of Australia’s best small and medium businesses.


Other winners at the 2018 Telstra Tasmanian Business Awards include:

  • Find Your Feet Australia, a retail and tourism business sharing the joy of the outdoors with its customers, won the 2018 Telstra Tasmanian Small and Succeeding Business Award.
  •  Cancer Council Tasmania, a community support service for cancer patients in the state, was named the 2018 Telstra Tasmania Social Change Maker Award.


Nominations are open year-round.
Find out moreNominations are open year-round.

Telstra Business Intelligence Report 2020 on Digital Marketing
Trends
Introducing Telstra Business Intelligence 2020

While no two small or medium-sized businesses are identical, there’s one thing that most share – a scarcity of resources. When you’re overseeing daily operations, it can be cha...

Delivery person receiving take out food
Trends
Hospitality goes digital: 3 ways venues are adapting to COVID-19

Social togetherness is the essence of the hospitality industry. When this core ingredient was taken away from cafes, bars and restaurants, many were forced to change their usua...

Man types on laptop
Customer Experience
Customer Experience
How exceptional customer service translates to the digital world

Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...

Making a video on a smartphone
Customer Experience
Customer Experience
Small businesses are bigger with video

It’s no secret that video is an excellent medium to deliver a marketing message. Whether your objective is brand awareness, product education or sales, nothing captures attenti...