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  • Stuart Ridley
    Business and Technology Journalist

    Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

    Stuart Ridley
    Business and Technology Journalist

    Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

    Telstra has been recognising Australian businesses since 1992 with the Business Awards program. This year showcased a strong field of entrepreneurs and innovators, Smarter profiles the five winners

    “The role of small and medium businesses (SMEs) in building our economy is as important as ever.

    Despite fluctuations in the global and local economies, changes in technology, government policies and consumer behaviours, SMEs remain the cornerstone of our community.

    I am honoured to have heard the stories of finalists and winners first-hand – these adventurous and ambitious people have embraced opportunities to build their businesses.

    The winners come from different locations, industries and experiences, yet as a group they share an entrepreneurial spirit and a caring for customers, staff and community.

    After 22 years of the Telstra Business Awards, Telstra remains committed to the success of the Australian business community.”

    -  Will Irving, Group Managing Director of Telstra Business and Telstra Business Awards ambassador

    telstra 2014 business awards winners

    Fit for business success

    The 2014 Telstra Business Awards recognises achievements and performance of small to medium sized businesses throughout Australia. The assessments of those businesses are conducted using the NSW Business Chamber’s Business Health Check diagnostic software, with the results measured against specific business benchmarks formulated by Telstra in six key sections:

    • Your business
    • Sales and marketing 
    • Customer 
    • Your team 
    • Planning and performance 
    • Financials
    These adventurous and ambitious people have embraced opportunities to build their businesses.

    - Will Irving Group Manager Director of Telstra Business and Telstra Business Awards ambassador

    Business Health Check report

    This Business Health Check report provides Telstra with an in-depth analysis of the responses submitted by the 650 award entrants from across Australia. It provides analyses of the six key sections comprising the Business Health Check diagnostic software:

    • 64 per cent have a formal marketing plan, websites and mobile websites are the most popular activity
    • 99 per cent keep a regularly updated website, up three per cent from last year
    • 18 per cent of business websites are e-commerce enabled, up one per cent from last year
    • 73 per cent distribute their products via their own sales force, down two per cent from last year
    • 79 per cent use their website to sell their products, up six per cent from last year
    • 39 per cent use third party online channels to sell or distribute their products
    • 74 per cent of businesses are moving away from segmenting their customer database, down seven per cent from last year
    • 40 per cent of businesses are treating customers differently based on the segment to which they belong, up two per cent from last year
    • 69 per cent of businesses have social responsibility employing a number of community involvement and development practices in their business, such as community education programs, employment creation and health programs, up seven per cent from last year

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