Avoid costly downtime
When in-house servers break, it’s your responsibility to get it fixed fast, or risk business disruption. In the event of your server going down for a few hours, how much revenue would your business lose?
Loss of email service can be crippling for some small businesses as the failure of an inhouse server may mean being out of email contact for days. In one case, server failure prevented one small business customer from sending critical emails to its international suppliers.
Telstra was able to restore its service in just one day by migrating the business to Microsoft Office 365, saving countless days in lost productivity and sales waiting for the server to be fixed. Office 365 has an uptime guarantee on its email services of 99.9 per cent.
The lesson here is that in the event of your cloud provider’s servers going down, chances are you may not notice because they have such responsive solutions in place to deal with outages.
Get to market faster
Are you missing out on opportunities because your business doesn’t offer the same services as competitors? Think about the potential sales lost if you couldn’t deploy a new CRM [customer relationship management] system in time for your peak revenue period.
Moving to a managed Cloud service environment means new software can be uploaded and put into action much faster, so your business can be the first to take advantage of new opportunities.
Pay as you go
A big advantage of the cloud is that you pay for new capabilities only when you need them. If you’re expecting a flood of traffic to your site during a media campaign, you can increase your capacity you have in the cloud. Then once the campaign is over, scale back and only pay for what you used.
Nothing is more frustrating for a potential customer than a website crash. For online retailers, every 100-milliseconds of website latency can negatively affect online conversion rates by seven percent, and reduces the prospect of a sale or enquiry.
Essentially the cloud gives you similar capabilities to big business for a fraction of the cost. So if you’re a small business owner with bigger aspirations, it’s time to make your move to the cloud.
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Originally published 14th November 2016. Updated 30th July 2019.