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    Smarter Action Plan: 10 things to look for in an e-commerce platform

    David Binning
    Smarter Writer

    David Binning is a media advisor and journalist with more than 20 years’ experience covering the digital and innovation sectors in Australia and throughout the world.

    David Binning
    Smarter Writer

    David Binning is a media advisor and journalist with more than 20 years’ experience covering the digital and innovation sectors in Australia and throughout the world.

    Highlights
    • There are many things to consider when choosing the right e-commerce platform for the specific needs of your business
    • When it comes to selecting the best e-commerce solution it really comes down to knowing what you want
    • Our handy downloadable checklist includes the top features to look for in a great e-commerce platform

    With marketplace e-commerce titans Amazon launching in Australia a touch over a year ago, the days of small businesses pondering whether to jump boots-and-all into e-commerce are well and truly over. The question now is how to make the leap.

    It’s time to consider some important questions. What about your average sales volumes and busy cycles, the number of customers you have and their service and support expectations? What mobile platforms do your customers use for shopping and paying? Where, how fast and via which delivery service do they want to receive their goods? And what are your competitors doing?

    Moving online is now an inevitable part of any small businesses' journey, and with the volumes of digital trade continuing to grow exponentially, the choice of e-commerce platform can have very real implications for your future success.

    How does your website measure up?

    Test it now with the Telstra Business Digital Marketing Services tool.

    Test nowHow does your website measure up?

    *Originally published on January 26th 2018. Updated May 23rd 2019.

    Add e-commerce to your website today

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