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    Dr Hugh Bradlow: NBN and the digital economy

    Mike Doman
    Technology Journalist

    Mike Doman is a technology, lifestyle, industrial and education writer

    Mike Doman
    Technology Journalist

    Mike Doman is a technology, lifestyle, industrial and education writer

    As National Broadband Network is rolled out across Australia, we speak to Telstra’s chief scientist Dr Hugh Bradlow about the changes in store for our rapidly changing digital economy.

    Australia’s economy has taken on many forms. In the 1820s we were a wool economy; this was followed by a gold rush, then a boom in transport and manufacturing. Today, the role of technology in a knowledge-based economy rises.

    The introduction of National Broadband Network in Australia opens a new chapter for Australian businesses. It’s expected to reach millions of premises in the next five years, aiming to provide fast and reliable internet services across the country.

    We spoke to Telstra’s chief scientist Dr Hugh Bradlow about Australia’s digital economy, and how the introduction of NBN is set to revolutionise the digital landscape. In our interview, we discuss exactly what NBN brings to Australian businesses, and what this means for the way we operate.

    A woman typing on a laptop.

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    Efficiency

    Today, opportunity within the digital economy is driven by broadband, mobile, and cloud.

    “The advent of widespread broadband and particularly media-centric broadband [the next generation of broadband] that NBN is bringing enables online interactions that are much richer,” says Dr Bradlow.

    “Mobile enables online interactions that are much more flexible, and cloud makes the whole process much more efficient.”

    As technologies develop, so do the opportunities for productivity.

    “Going forward, there are whole new set of technologies that are developing very quickly – in particular artificial intelligence and data analytics and the Internet of Things – that will enable even greater digitisation of the economy,” he says.

    “Therefore [there are] opportunities to enhance service and to make things more efficient.”

    Change of attitude

    The introduction of NBN is an opportunity for every business to take a fresh look at how they work, and the types of processes they have in place.

    “If you’re still concentrating on running your own computing infrastructure then you really have to ask yourself why,” says Dr Bradlow.

    “Because there’s no reason why you shouldn’t be putting more and more of your computing tech abilities into the cloud, into public cloud service providers.”

    According to Dr Bradlow, as technologies that require the level of bandwith provided by NBN, such as augmented reality, become more utilised, it’s crucial for businesses to be ready to adapt to these changes.

    Looking to get your business onto NBN?

    Explore NBN plans and features with Telstra today.

    Find Out MoreLooking to get your business onto NBN?

    Things you need to know:

    Telstra services on NBN are not available in all areas or to all businesses, check your address availability. In areas serviced by NBN, Telstra may be required to connect services onto the NBN. Once you are connected to NBN fibre, you won’t able to move to our copper network. Installation: Charges apply if the installation of NBN Co’s or Telstra’s equipment is non-standard or you require a professional installation. Our standard installation option includes standard-install and has minimum eligibility requirements. The NBN Co logo, NBN Co and NBN are trade marks of NBN Co Limited and are used under license from NBN Co Limited. The spectrum device and ™ and ® are trade marks and registered trade marks of Telstra Corporation Limited, ABN 33 051 775 556.

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