Customer expectations are always changing. Stay on top of consumer trends and learn what customers want most from businesses like yours, with insights and expert advice on how to improve customer segmentation, experience and retention.
Trends
Video technology has helped a lot of businesses deliver their services – and remain operational – throughout COVID-19. And for many, adopting this technology is not a Band-Aid ...
Trends
Consumer behaviours and attitudes shifted in many ways as COVID-19 enveloped our reality. But one sentiment has become clear: consumers want to support local businesses, even w...
Trends
No two small or medium-sized businesses are the same, but there’s one thing most share – a scarcity of resources like time, money and technical expertise. When you’re busy running the day to day, it can be challenging to stay ahead of tech developments and what they mean for your business. On the other hand, outsourcing expertise can be costly.
Trends
Effective market research is vital to running a successful business, but how exactly do you ensure that the information you're getting is valid? Consumer research professionals...
Trends
The on-demand economy is turning the world into the consumer’s oyster. So how can your business benefit? Things work differently in New York. In New York, you walk faster, and ...
Trends
The hipster trend is on the decline, but now we have another on our hands. It’s time to meet your new customers. First we had yuppies. Then post-GFC it was all about muppies (m...
Trends
If you want to understand your customers, pick up a good book and get lost in its characters. Discover what prolific writer and psychologist Hugh Mackay thinks about the insigh...
Trends
Our smartphones are always with us so it’s no surprise it’s estimated that in four years m-commerce will account for the same global sales as e commerce did in 2013. The portra...
Trends
We’re a nation of dessert lovers: in fact it could be said we have somewhat of an obsession with confection. We’re mad for macarons, crazy about cupcakes and all scream for ice...
Trends
Australian consumers are showing signs of being sceptical about the value of paid smartphone and tablet apps, a new survey has found.
Trends
It’s back to store for etailers as online shopping collection points get physical. On August 12, Craig Woolford, consumer sector retail research analyst at Citi drew attention ...
Trends
Avoid end of financial year (EOFY) stress and ensure your business is well prepared. When three leading minds in Australian Retail recently met to share their views on the...
Trends
How motorcycle business braaap gets the most out of social media. Brad Smith was 18 when he designed the motorcycle of his dreams. Then he got on a plane to China in hope o...
Trends
Why Aussies are browsing on mobile devices but not checking out the cart. While the country has the one of the highest rates of mobile device ownership in the world, with 65% f...
Trends
Not so long ago, uttering the word 'showrooming' was enough to evoke a shudder of fear and loathing in a room full of Retailers. The word raised the image of iphone-toting merc...
