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Customer Trends

Customer expectations are always changing. Stay on top of consumer trends and learn what customers want most from businesses like yours, with insights and expert advice on how to improve customer segmentation, experience and retention.


How to spot a gap in the market: The minds leading the non-alcoholic drink movement

Paying attention to evolving customer needs is essential for any small business. Australian drinking culture has been changing over time. The Australian Institute of Health and Welfare found that younger generations are drinking less – a trend that has been accelerated by COVID-19 isolation. We chatted to three small businesses who spotted the need...

Conscious consumption: Even online, consumers choose to support local businesses

Consumer behaviours and attitudes shifted in many ways as COVID-19 enveloped our reality. But one sentiment has become clear: consumers want to support local businesses, even w...

Could selling on social media help boost your sales?

More than just a new place to broadcast your message, social media can help you to make direct sales.