We’ve created Telstra Business Intelligence 2020 to address the need for a high-quality, free resource for small and medium sized businesses (SMBs) that considers how technological innovations can help businesses thrive. Ultimately, this initiative is designed to ensure you can meet your customers where they are and live up to their expectations as the digital environment continues to evolve.
To inform our first instalment, we conducted 1,000 interviews with consumers and another 1,000 interviews with SMB owners, to find – and address – areas where businesses can benefit by better using digital technologies.
Our comprehensive report addresses some of the common questions SMBs face, including:
- What’s the best way to design my website?
- How can I use search tools effectively?
- How do customer reviews work as part of a marketing strategy?
- Do I need a social media presence?
- What role can third-party platforms play in my business?
The report is also packed with expert insights, actionable tips and real-world case studies from SMBs to help you meet the demands and challenges of the current – and future – business climate.
While recent months have seen rapid changes to the commercial landscape, we believe there is no one better equipped to meet the challenges of 2020 – and beyond – than the resilient Australian small and medium business community.
By considering our findings and following our recommendations, we hope you can craft a digital marketing strategy that works as hard as you do.