Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Awards Business Tools Business Intelligence Subscribe Tech Enquiry
Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

In an increasingly connected world small businesses need to embrace technologies and tools that can make them stand out from their rivals, according to a Telstra Business Awards judge.

The evolution of digital tools and technologies is giving smaller businesses access to affordable systems and products that traditionally would be seen as being for larger enterprises, CISCO Client Director, John O’Haire, believes.



“It’s never been more important for small and medium business owners to keep their fingers on the pulse when it comes to technology and connectivity, to help drive their business forward,” he says.

Here are John’s four tech trends that small businesses should be embracing:

  1. Adoption of cloud computing. So you’re able to run your business like much larger enterprise, simply and cost effectively.     
  2. Integrated use of social and mobile. There’s no shortage of platforms for small business to reach and engage with new customers, partners and suppliers.
  3. Insights from data and analytics. Simplified access through platforms and websites that will give you insights into what your customers are doing and the market trends to allow you to make important decisions.
  4. Explosion of the Internet of Things (IoT). There will be an amazing amount of data coming from connected devices and that provides an opportunity for small businesses like agribusiness or manufacturing to run its operations more effectively.      

Understanding the needs of your business and the technologies that are available to meet those needs can make a massive difference to how your business functions, and to how customers view it    

Be prepared for the tsunami of technology

Taking a proactive approach to technology can help you stay ahead of your competition.

Find out more

Telstra Business Intelligence Report 2020 on Digital Marketing
Trends
Introducing Telstra Business Intelligence 2020

While no two small or medium-sized businesses are identical, there’s one thing that most share – a scarcity of resources. When you’re overseeing daily operations, it can be cha...

Delivery person receiving take out food
Trends
Hospitality goes digital: 3 ways venues are adapting to COVID-19

Social togetherness is the essence of the hospitality industry. When this core ingredient was taken away from cafes, bars and restaurants, many were forced to change their usua...

Man types on laptop
Customer Experience
Customer Experience
How exceptional customer service translates to the digital world

Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...

Making a video on a smartphone
Customer Experience
Customer Experience
Small businesses are bigger with video

It’s no secret that video is an excellent medium to deliver a marketing message. Whether your objective is brand awareness, product education or sales, nothing captures attenti...