Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Awards Business Tools Business Intelligence Subscribe Tech Enquiry
Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Mobile payments open a world of new opportunities for small businesses in Australia looking to accept credit card and smartphone payments.

The mobile payment revolution doesn't just offer customers easy new ways to hand over their money, it also offers businesses new ways to accept payments on the run.

Apple Pay has received plenty of attention in the United States, with customers waving their iPhones at the counter to pay for things, but the underlying NFC (Near-Field Communication) wireless technology is already well-established in Australia, which we see in PayPass/payWave credit cards from MasterCard and VISA. In fact, we're leading the way: Retailers in the United States are still struggling to wean off old magnetic stripe credit card transactions.

Person using EFTPOS terminal with their smartphone

Give and receive

Some customers will enjoy the convenience of reaching for their smartphones rather than their wallets when they reach the counter, but the real revolution for Australian businesses is coming from the rise of alternatives to traditional EFTPOS terminals from their banks. Small business owners too can reach for their smartphones to accept payments, even when they're not standing at the counter.

Mobile payments provider Square has lead the way in the US with a tiny mag-stripe card reader which lets merchants process card transactions using an Apple or Android device.

They have also launched a new mobile card reader in the US that supports chip and PIN payments, as well as NFC contactless payment systems. Once this new mobile credit card reader reaches Australia, it will open a world of new opportunities for businesses looking to accept credit card and smartphone payments in non-traditional retail locations – from craft markets and festivals to pop-up stores and food trucks. It will also be great for people who make house calls and need to process payments on the road.

PayPal, Swipe and Paymate OnTheGo are three other payment providers looking for a slice of the mobile action in Australia. Rather than just supporting intra-PayPal transactions, PayPal Here lets merchants accept credit card payments on the run.

PayPal has also launched a new card reader for smartphones that supports chip and PIN payments, as well as contactless payments. And the good news is that Australia is first in line when the new reader starts rolling out later this year. 

The banks strike back

Australian banks haven't ignored the mobile revolution either, and offer new ways for their customers to accept payments on the go rather than signing up for merchant facilities via a traditional mobile EFTPOS terminal.

The Commonwealth Bank's Leo card reader turns Apple and Android devices into portable payment terminals supporting contactless payments, along with chip and PIN. It's also releasing Albert – an advanced payment terminal based on an Android tablet.

Westpac's Mobile PayWay card reader and the National Australia Bank's NAB Now reader also work with Apple and Android devices, and ANZ is introducing something similar with its FastPay Next Generation card reader designed to work with its existing FastPay app.

Read the fine print

There is a growing number of alternatives when it comes to accepting payments on the run, but when assessing your options it's important to allow for establishment, annual and merchant fees, along with transaction fees and other ongoing costs.

Senior analyst for Australian IT business adviser Telsyte, Rodney Gedda says it's vital that you do your homework when considering low-cost mobile merchant facilities for your business.

"The fees are the biggest challenge for a small business – they can vary from reasonable to extortionate and they're eating into your profits," Gedda says.

"My recommendation would be to look at the merchant facilities from the big players first, like your bank, to give you a starting point when assessing the new options. It's also important to think about how mobile payment systems will integrate into your existing banking and accounting systems.

You want to make sure your merchant facilities are working for you, not the other way around.”

Get the latest in business.

Read about current business trends here.

Find out moreGet the latest in business.

Telstra Business Intelligence Report 2020 on Digital Marketing
Trends
Introducing Telstra Business Intelligence 2020

While no two small or medium-sized businesses are identical, there’s one thing that most share – a scarcity of resources. When you’re overseeing daily operations, it can be cha...

Delivery person receiving take out food
Trends
Hospitality goes digital: 3 ways venues are adapting to COVID-19

Social togetherness is the essence of the hospitality industry. When this core ingredient was taken away from cafes, bars and restaurants, many were forced to change their usua...

Man types on laptop
Customer Experience
Customer Experience
How exceptional customer service translates to the digital world

Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...

Making a video on a smartphone
Customer Experience
Customer Experience
Small businesses are bigger with video

It’s no secret that video is an excellent medium to deliver a marketing message. Whether your objective is brand awareness, product education or sales, nothing captures attenti...