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Get ahead with Smarter's Small Business Reports

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

In a series of six research reports, Telstra Smarter Business™ explores the trends affecting Retail, professional services, construction, healthcare, finance and manufacturing.

Running a small business is tough. Between competing demands on your time, managing staff, ensuring your cash flow and delivering to your customers’ expectations, planning for the future can get lost in the mix.

And a business is only as good as the information it operates on – so when that planning does come around, it’s important to make sure you’re working off the right information. To ensure you’re planning smarter, we’ve compiled local research into five, industry-specific small business reports.

The reports include a snapshot of the market today, challenges both existing and imminent, and explore some of the ways Aussie small businesses can adapt to ensure they’re staying productive and profitable well into the future. This is rounded out with stories from businesses like yours, and tips you can implement today to make a difference.

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Telstra Business Intelligence Report 2020 on Digital Marketing
Trends
Introducing Telstra Business Intelligence 2020

While no two small or medium-sized businesses are identical, there’s one thing that most share – a scarcity of resources. When you’re overseeing daily operations, it can be cha...

Delivery person receiving take out food
Trends
Hospitality goes digital: 3 ways venues are adapting to COVID-19

Social togetherness is the essence of the hospitality industry. When this core ingredient was taken away from cafes, bars and restaurants, many were forced to change their usua...

Man types on laptop
Customer Experience
Customer Experience
How exceptional customer service translates to the digital world

Finding – and keeping – your competitive edge as a business is a tricky affair. If you’ve made a recent pivot to online trade, the way you interact with your consumers has like...

Making a video on a smartphone
Customer Experience
Customer Experience
Small businesses are bigger with video

It’s no secret that video is an excellent medium to deliver a marketing message. Whether your objective is brand awareness, product education or sales, nothing captures attenti...