skip to main content
  • Business Intelligence
  • Growth
  • Customers
  • Productivity
  • Business IQ
  • Trends
  • Success Stories
  • Tech
  • Awards
  • Business Tools
  • Subscribe
  • Tech Enquiry
  • How your business can be an Instagram Video star

    Tiffany Loh
    Smarter Writer

    Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

    Tiffany Loh
    Smarter Writer

    Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

    Instagram has evolved well beyond still images. We look at video-sharing: what does it mean for your business and how can you use it.

    Grab a cuppa and take in some of the best resources on the web, curated by the Smarter team.

    grid with different shaped counters on it

    What are Instagram's video options?

    Instagram made waves in the press it in 2012 was because ofwhen Facebook’s cool $US715 million takeover of the photo-sharing service, which made the company’s 13 employees multi-millionaires. Since the acquisition, Facebook has has amped it up with additional features, including video-sharing Instagram Stories ­– separate still-image or video posts that vanish after 24 hours – and most recently Instagram television (IGTV), which allows for long videos. These features are is by far their most exciting developments to date. 

    The brands already using it for marketing

    Some very social media savvy brands had embraced Instagram’s first video function within days of its initial release in 2013. Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry.

    Today, video promotions on Instagram are one of the cornerstones of a smart digital marketing strategy. Vogue, for instance, made clever use of the Stories tool to promote their September 2018 issue, which drove 20 percent of new subscribers to the magazine.

    Who knows what advancement – and opportunities – are in the pipeline for businesses looking to grow with Instagram’s video features. And Instagram is just one of the avenues open to a business social media marketing strategy.

    Social media business tools

    Explore the range of business tools available to make your social media activities engagement to customers and effective for your business.

    Do you want to better engage with your customers on social media?

    Talk to Telstra’s tech advisor about the right options for you.

    Find out moreDo you want to better engage with your customers on social media?

    Originally published June 21th 2013. Updated July 29th 2019.

    Productivity
    Productivity
    Why you need to be flexible: The top 11 benefits employees want

    People’s attitudes around flexible work are changing. To attract and retain skilled staff, it’s essential that your business adapts to meet these expectations.

    Trends
    Responding to COVID-19: A Q&A with Cat Webb, owner and operator of Good Times Pilates

    Good Times Pilates in Melbourne’s inner-north is more than just a place to work out. If you’ve been before, you’ll remember the delightful scent, the quality service and the su...

    Trends
    Digital transformation in hospitality: 3 ways venues are adapting to COVID-19

    Social togetherness is the essence of the hospitality industry. When COVID-19 took this core ingredient away from cafes, bars and restaurants, almost everyone had to change the...

    Trends
    Online shopping: A Q&A with Handsom on adapting their business to the new COVID-19 reality

    Sam Rush is the co-founder of Aussie fashion label Handsom, based in Melbourne’s inner-north. In this Q&A, Sam shares how the brand is navigating a changing retail landscape in...